Director of Marketing – Xsolla Advertising & Rewards

Strategic Leadership & Portfolio GTM

• Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, and Xsolla ID+ and Backpack.

• Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes for each product and initiative.

• Act as the connective tissue between strategy and execution, ensuring high-quality delivery across every workstream.

• Provide thought leadership on narrative development, competitive positioning, and content strategy as the portfolio and brand initiative scale.

• Contribute to future marketing team design as the division builds out brand and agency sales.

Brand & Agency Sales Growth

• Build the new narrative, messaging, and marketing plan required to support Xsolla Ads’ expansion into brand and agency sales.

• Partner with the Currency team on the company’s strategic brand initiative, helping define and roll out Xsolla’s new positioning.

• Build the messaging foundation and sales enablement that the emerging brand sales team will carry to market.

• Translate the new brand positioning into a consistent story across products, sales, and external communications.

Messaging & Cross-Product Narrative

• Own the cross-product narrative that ties the portfolio into one coherent story across Choice, ID+ and Backpack, Rewards, and Ads.

• Build core messaging frameworks, value propositions, and proof points for each audience, keeping them consistent across web, sales, PR, and events.

• Make complex and emerging concepts, including Web3, on-chain attribution, and zero-party data, legible and compelling to non-technical buyers.

Sales Enablement & Content

• Translate positioning into the assets the field needs: decks, one-pagers, case studies, demand stories, web and landing-page copy, and event narratives.

• Equip BD and sales teams, including the advertiser outreach team and the new brand sales team, with the assets, talk tracks, and competitive positioning they need to win.

• Develop audience- and persona-specific demand stories for both gaming and non-gaming ICPs, with alignment and feedback from BD.

Operational Excellence & Cross-Functional Leadership

• Own the marketing operating model across the portfolio, including campaign intake, prioritization, GTM documentation, and approvals.

• Maintain GTM calendars and a coordinated launch and event drumbeat across the year, and surface trends, risks, and optimization opportunities to the VP of Marketing.

• Partner across product, growth, design, BD, legal, finance, and central marketing to keep launches on-brand and on time.

• Coordinate with the central Xsolla marketing team to ensure division campaigns stay consistent with brand standards and broader GTM strategy.

Required

• 7–8 years of experience in marketing or GTM, with a proven track record of owning product launches and positioning end to end.

• Mastery of positioning, messaging, and narrative — able to turn complex, multi-product technology into a clear story for multiple audiences.

• Experience launching products across both B2B and B2C, and to multiple ICPs (developers, marketers, brand advertisers).

• Strong cross-functional leadership in a matrixed organization; comfortable being the bridge between product, sales, and marketing.

• Excellent written communication skills, with the ability to adapt voice across executive narratives, sales enablement, and customer-facing copy.

• Comfort with emerging and technical categories — Web3 and on-chain, identity and zero-party data, ad tech, and loyalty — and the ability to make them legible to non-technical buyers.

• Highly organized and self-directed — able to manage multiple concurrent launches without things falling through the cracks.

• Collaborative team player comfortable interfacing with product, creative, growth, BD, and sales stakeholders.

Preferred

• Experience in gaming or games-adjacent industries.

• Background in ad tech, programmatic, or loyalty and rewards.

• Web3, crypto, or identity and privacy marketing experience.

• Experience standing up sales enablement for a new or newly formed sales team.

• Background in B2B SaaS GTM strategy.