Paid Media Strategist II – APAC

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities. ​

What You'll Do

• Develop and execute the regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and newer platforms such as OpenAI ads.

• Monitor campaign performance daily, adjusting bids, budgets, targeting, and creative to meet KPIs.

• Build full-funnel campaigns, from awareness to lead generation and conversion. Tailored to regional audiences and go-to-market priorities.

• Lead audience strategy including segmentation, targeting, and retargeting across platforms.

• Design and run A/B tests on creative, copy, bidding strategies, and landing pages to continuously improve performance.

• Partner with regional marketing, sales, and product teams to align campaigns with launches, seasonal initiatives, and market-specific needs.

• Help establish reporting frameworks and deliver regular performance insights and recommendations to senior stakeholders.

• Stay up to date on competitive activity, platform changes, new features, and paid media trends, and share relevant findings with the team.

• Share best practices and help build a consistent paid media framework across the global team.
  

Requirements

• 5+ years of hands-on experience managing paid search and paid social campaigns.

• Deep platform expertise in Google Ads and Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.

• Proven ability to manage significant media budgets and deliver against pipeline and revenue KPIs.

• Ability to operate independently, set priorities, and drive projects forward in a global, complex organization.

• Excellent communication skills. You must be able to translate data into clear narratives for marketing and sales leadership.

• Strong analytical skills with experience in Google Analytics 4, Looker Studio, or similar reporting and analytics tools.
  

Preferred Qualifications

• Direct experience planning and managing paid media for B2B industrial brands.

• Familiarity with regional digital marketing nuances, audience behaviors, and media landscapes across the APAC region, particularly countries such as Vietnam, India, and Malaysia.

• Familiarity with SEO tools such as SEMrush or Google Search Console, and the ability to use organic search data to inform paid campaign targeting and messaging.

• Familiarity with attribution modeling and multi-touch measurement approaches.

• Comfort working with CRM and marketing automation data to inform campaign strategy.

• Experience working across multiple time zones and cultures in a global organization.

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

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