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PLTFRM

National Brand Manager, Presence

Posted 2 hours ago
5-10 years experience
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AI Summary

The National Brand Manager acts as the primary strategic liaison between manufacturer partners and internal sales teams to drive retail performance. They are responsible for executing brand strategies, managing promotional calendars, and ensuring accurate data-driven decision-making across assigned accounts.

ABOUT PLTFRM 

PLTFRM is an industry-leading, tech-enabled omnichannel commerce growth partner helping consumer brands win wherever people shop. Through specialized teams and connected capabilities across sales, retail execution, e-commerce, media, analytics and supply chain, all powered by proprietary data and AI, we help emerging and established brands expand distribution, scale smarter and accelerate growth. Our technology turns retail and consumer signals into faster decisions and sharper execution, so our partners can move at the speed of today's shopper.

Founded in 2005, more than 700 PLTFRM employees support over 800 brand partners across digital, mass, club, natural and conventional retail channels, including Amazon, Walmart, Target, Best Buy, Costco, Whole Foods Market, TikTok Shop and other leading retailers and marketplaces. Together, we influence more than $12 billion in annual retail sales across categories ranging from food and wellness to pet, electronics and general merchandise.

Built on authentic relationships, progressive thinking and undeniable execution, PLTFRM is a place for people with an entrepreneurial spirit who are hungry to win and driven to add value. The people who thrive here are team-oriented problem solvers who care deeply about their work, their clients and one another. We give talented people the opportunity to take ownership, build meaningful partnerships and help great brands reach more consumers.

If you set a high bar for yourself and then look for ways to clear it, you'll fit right in. We're looking for ambitious, self-motivated people who want their work to make a visible impact and who are ready to grow as fast as the brands we serve.

PRESENCE, a PLTFRM Company is a national, natural products broker and service provider that was born from a desire to work in a progressive, vibrant, and environmentally conscious industry while building communicative partnerships with other like-minded companies. We are passionate about taking better care of the planet and ourselves, we have high energy, strong standards, strategic vision and are committed to making natural and organic products the standard again. We love to learn, are on-trend and care about our teams and their well-being. 

ABOUT THE ROLE

As a National Brand Manager (NBM), you are the primary point of contact and strategic liaison between our manufacturer partners and our internal sales teams. You are responsible for executing brand strategies, driving retail performance, and ensuring that each partner receives the highest level of service and support. This is a dynamic role requiring a balance of brand stewardship, project execution, and cross-functional collaboration.

You will manage day-to-day operations and communication across assigned brand accounts, ensuring timely execution of initiatives, data accuracy, and professional representation of the brand within the PRESENCE ecosystem.

WHAT YOU'LL OWN

  • Brand Ownership & Execution – As an NBM, you take ownership of your assigned brand portfolio, working closely with partners to develop and execute sales and promotional strategies. You are responsible for managing all business drivers including new item launches, promotional activity, innovation planning, seasonal programs, recalls, item changes, and more with the PRESENCE sales teams.
  • Partner Communication & Planning – You act as the key communicator between PRESENCE and the brand. You’ll manage call schedules, business reviews, and deliverables, ensuring brand objectives are met and expectations are clear.
  • Cross-Functional Collaboration – You work closely with internal teams including Sales, Retail Services, Data and Insights, and Brand Specialists to coordinate efforts and keep projects moving forward. You ensure brand data, systems, and promotional planning are accurate, aligned, and actionable.
  • Project & Promotional Management – You oversee the promotional calendars, item trackers, and internal tools that support each brand’s visibility and performance. You support Specialists in building presentations, creating business tools, and onboarding new brands with precision and consistency.
  • Data & Insights – You are responsible for understanding and communicating key business drivers using tools like SPINS, Power BI, and distributor reporting. You translate insights into action and use data to inform brand conversations and next steps.
  • Presentation & Meeting Support – You prepare and present business updates, pitch decks, and internal overviews, often representing the brand in calls and virtual meetings. While not always in-person, your presence and professionalism set the tone for PRESENCE’s commitment to excellence.
  • Communication is Key – You’re expected to maintain value-added, solution-oriented, timely communication across all stakeholders. This includes both internal teams and external partners — ensuring no detail is missed and all needs are addressed.

A SUCCESSFUL CANDIDATE....

  • Has accurate and on-time execution of all brand tasks and responsibilities
  • Positive, proactive communication with brand partners and internal teams
  • Clean, consistent project and promotion management across multiple accounts
  • Data-informed insights that support brand recommendations and decisions
  • Effective collaboration with Specialists, Sales, and cross-functional teams
  • Trusted relationships with assigned brands, built on reliability and execution

WHAT YOU'LL BRING

  • INTERNAL Candidates: RSM, AE, or Specialist experience preferred
  • 5+ years of experience in brand management, account management or sales
  • Background in natural/organic CPG preferred, including distributor and retail channel experience
  • Strong project management skills with attention to detail and deadlines
  • Proficiency in Microsoft Office (Excel, PowerPoint, OneNote, Outlook, Teams, SharePoint)
  • Working knowledge of SPINS, Power BI, and other data tools preferred
  • Clear written and verbal communication skills
  • Comfortable working independently and as part of a remote team
  • Ability to travel occasionally (~20%) for meetings or events

WHAT PRESENCE OFFERS

  • Competitive salary 
  • Comprehensive benefits package
  • Flexible work environment
  • A high ownership, high performance, high collaboration culture
  • The opportunity to work with leading consumer brands and shape the future of commerce

Benefits: Visit https://www.pmidpi.com/careers/ to learn more about our benefits 

About Us: Visit https://www.pmidpi.com/our-culture/ to learn more about us

 

EQUAL EMPLOYMENT OPPORTUNITY 

PLTFRM is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive. 

PLTFRM provides reasonable accommodations throughout the recruitment process. If you need an accommodation to apply, interview or participate in any part of the hiring process, please let us know. 

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