Marketing Director

The Problem We're Solving

Most people don't think twice about going to the doctor. But for over 85 million uninsured and underinsured Americans — the cashiers, drivers, home health aides, and construction workers who keep this country running — getting care is complicated, expensive, and often out of reach.

We built Vitable to change that.

Vitable is the health benefits platform designed for every worker. We make it easy for employers to offer real, high-quality healthcare to their teams — not watered-down coverage, but benefits that actually work. It's better for employees. It's smarter for employers. And it matters.

We're a small, passionate team moving fast and solving a problem that genuinely deserves solving. If you're looking for a place where your work has a tangible impact on real people's lives, you've found it.

About the Role

You’ll lead the marketing strategy, with demand generation at the center. Your job is to help the right employers and partners understand our value, build qualified pipeline, and turn interest into revenue.

This role requires a broad understanding of marketing—from positioning and messaging to acquisition, content, and conversion—and the judgment to know where to focus. You’ll manage and develop a small team, partner closely with Sales and Partnerships, and stay hands-on with the work.

We’re looking for someone who can connect the bigger picture to the details: understand our buyers, build campaigns that resonate, and use results to make better decisions. This is a critical role in shaping our next phase of growth.

What you’ll own

• Demand generation and pipeline: Build and execute an integrated strategy that consistently generates qualified opportunities across employer and partner audiences.

• Campaign strategy and execution: Lead campaigns across paid media, email, organic search, content, webinars, events, and partner marketing. Choose channels based on audience fit and results.

• Positioning and messaging: Make our value clear and compelling, translating complex healthcare and benefits offerings into messages buyers understand.

• Sales and Partnerships alignment: Work closely with revenue leaders on target audiences, campaign priorities, lead qualification, handoffs, and follow-up. Build materials that help move opportunities forward.

• Conversion and nurture: Improve the journey from first interaction through sales engagement, including website conversion, landing pages, email nurture, and re-engagement.

• Team leadership: Set clear priorities, coach a small team, and build an effective working rhythm. Manage agency and freelance support where needed.

• Measurement and budget: Own marketing performance and spend, with visibility into pipeline contribution, conversion, acquisition costs, and revenue outcomes.

• Testing and improvement: Build a disciplined approach to experimentation, using customer insights and performance data to refine what works and stop what doesn’t.

What you bring

• Experience leading B2B demand generation, with a track record of building qualified pipeline and contributing to revenue growth.

• A strong understanding of marketing beyond any single channel, including positioning, content, lifecycle marketing, digital acquisition, and conversion.

• Experience managing and developing a small team while remaining close to execution.

• Strong partnership with Sales, including shared goals, clear lead definitions, and accountability for pipeline quality.

• Comfort working with CRM, marketing automation, and analytics tools to understand performance and guide investment.

• Clear writing and communication skills, with the ability to make a complex offering easy to understand.

• Sound judgment about priorities, budgets, and tradeoffs in a growing business.

• Experience in healthcare, employee benefits, insurance, HR technology, or another complex B2B market is a plus.

What success looks like

You’ve established a focused marketing plan tied to our 2x growth goals. The team understands its priorities, Sales trusts the opportunities marketing generates, and we can clearly see which efforts contribute to pipeline and revenue. You’re building a repeatable approach to demand generation that can grow with the business.

We believe in taking care of the people who take care of our members.

Here's what that looks like:

• 100% Silver Plan medical coverage — plus dental and vision

• Vitable Primary Care membership — the same care we give our members, yours too

• 401(k) and life insurance

• Unlimited PTO — and we actually mean it

• Remote-first — work from wherever you do your best thinking

• MacBook and home office setup stipend — the gear you need to do great work

• Competitive equity — you're building something real, you should own a piece of it

  *above benefits are for Full Time US-Based Employees, please talk with the hiring team for options otherwise

Are You Our Kind of Person?

We don't have a big corporate machine behind us. What we have is a clear mission, a lot of heart, and a deep sense of urgency about the problem we're solving. That means we move fast, figure things out, and hold ourselves to a high bar — not because someone's watching, but because we care.

You'll thrive here if you're the kind of person who:

• Feels personally connected to making healthcare more accessible

• Gets energized by building, not just maintaining

• Can navigate ambiguity without losing momentum

• Does the unglamorous work when it needs doing — and does it well

• Asks for help when you need it and offers it when you see someone else does

• Cares about the details, but keeps sight of the bigger picture

We're a team that shows up for each other. We celebrate wins together, work through hard problems together, and genuinely like each other. If something feels off, we say so. If someone's struggling, we notice.

No egos. No jerks. Just good humans doing meaningful work — and having fun doing it.

One Last Note on Who We Hire

The people we serve are diverse — and our team should be too. We're committed to building a workplace where different backgrounds, experiences, and perspectives aren't just welcomed, they're essential to the work.

Vitable is an equal opportunity employer. We don't hire to check boxes. We hire people who care about what we're building and bring something real to the table.

If this role excites you but you don't meet every requirement on the list, please apply anyway. We mean that.