National Account & Brand Manager- Appliance Division (Canada)

Join a Company That’s Redefining Air and Improving Lives

At Broan-NuTone, we don’t just lead the residential ventilation industry in North America, we’re shaping its future. Through innovation, ingenuity, and a relentless focus on quality, we’re on a mission to be the most trusted and forward-thinking manufacturer of residential ventilation solutions.

Our impact is everywhere: in more than 110 million homes across North America, where our products help families breathe easier every day. In fact, we move nearly 13 trillion cubic feet of fresh air annually; a testament to the scale and significance of what we do.

Behind that impact are our 2,000+ entrepreneurs working across four countries, driven by a shared passion for innovation and excellence. Our products are crafted in our three manufacturing facilities and supported by a network of trusted partners. Together, we bring to life a powerful portfolio of industry-leading brands, including Broan-NuTone, Zephyr, BEST, and Venmar.

A Culture Built on Purpose and Values

What truly sets us apart is how we work. Our Core Values, Safety, Trust, Entrepreneurial Spirit, and Bias for Action, guide every decision we make and every interaction we have. We’re proud to foster a collaborative, high-energy culture where ideas thrive, innovation is encouraged, and people feel empowered to make an impact.

Our purpose is simple yet powerful: improving lives through better air. Every product we create is designed to make homes healthier, more comfortable, and longer lasting; helping families flourish and giving professionals solutions they can trust. It’s meaningful work we can stand behind.

Part of Something Bigger

Founded in 1932, Broan-NuTone is a cornerstone of Madison Air, one of the fastest-growing companies transforming the future of air. In April 2026, Madison Air went public on the New York Stock Exchange (MAIR), reflecting its remarkable growth and momentum. Today, Madison Air includes:

• 8,000+ entrepreneurs worldwide
• $10 billion in enterprise value
• 42 manufacturing facilities across 11 countries

Together, we’re united by a bold mission: to make the world safer, healthier, and more productive through the transformative power of air.

Ready to make your mark? Join us and help improve lives with better indoor air quality.

Business Job Title: National Account & Brand Manager- Appliance Division (Canada)

Job Summary: Reporting to the Sales Director, the National Account Manager & Brand Manager is responsible for driving the growth, profitability, and market presence of the company's appliance brands across Canada. This role combines strategic account management of key national retail partners with brand leadership responsibilities to ensure consistent execution of sales, marketing, merchandising, and product initiatives.

The incumbent develops and strengthens relationships with national accounts, identifies growth opportunities, leads promotional and merchandising strategies, manages brand positioning, and collaborates closely with internal teams to execute business objectives. This role serves as the primary liaison between customers, sales leadership, marketing, product management, and external agency partners to maximize revenue, market share, and brand awareness. 

Job Responsibilities:

National Account Management

• Manage and develop strategic relationships with national retail accounts, including but not limited to Brick, Leon's, Canadian Appliance Source, BEST BUY, Ashley/Dufresne and other key appliance partners.
• Develop and execute annual business plans with national customers to drive sales growth, profitability, and market share.
• Lead contract negotiations, annual programs, promotional agreements, and account reviews.
• Identify new business opportunities and implement strategies to expand distribution and sales.
• Conduct regular business reviews with customers, including sales performance, category opportunities, inventory management, and future growth initiatives.
• Monitor customer performance and establish action plans to achieve or exceed sales objectives.
• Recommend pricing, promotional investments, and category management initiatives to support company goals.
• Collaborate with customers on merchandising opportunities, product launches, and display programs.
• Manage and grow relationships with key independent and regional dealers throughout the Greater Toronto Area, ensuring strong market presence and sales performance.
• Oversee and direct a merchandising agency responsible for supporting rural market coverage, in-store merchandising execution, display maintenance, and new store setup initiatives.

Brand Management

• Develop and execute brand growth strategies for Broan, Best, Zephyr, and other assigned brands within the Canadian market.
• Ensure brand positioning, messaging, and market execution remain consistent across all sales channels.
• Partner with marketing teams to develop annual promotional calendars, advertising initiatives, digital marketing campaigns, and product launch activities.
• Monitor market trends, consumer insights, and competitive activities to identify growth opportunities.
• Support the development of sales tools, promotional materials, training content, and merchandising programs.
• Evaluate brand performance and recommend strategic initiatives to improve awareness, engagement, and revenue generation.
• Manage relationships with external marketing, merchandising, and retail service agencies.
• Product Launch & Portfolio Management
• Coordinate successful product introductions across national accounts and retail channels.
• Work closely with Product Management and Marketing teams to communicate market feedback, customer requirements, and emerging trends.
• Identify opportunities for assortment optimization and category expansion.
• Support forecasting, inventory planning, and product lifecycle management activities.
• Customer & Market Development
• Conduct customer presentations, business reviews, training sessions, and sales meetings.
• Develop and maintain extensive knowledge of industry trends, market conditions, and competitive activities.
• Represent the company at regional and national trade shows, customer events, and industry functions.
• Build strong relationships with retail merchandising teams and key decision-makers.
• Cross-Functional Leadership
• Collaborate with Sales, Marketing, Product Management, Supply Chain, Customer Service, Finance, Buyers, and Operations to ensure successful execution of business objectives.
• Assist with demand planning, forecasting, and inventory management activities.
• Support resolution of customer service, warranty, and operational issues.
• Help ensure effective communication and alignment across all internal stakeholders.
• Reporting & Financial Management
• Prepare and manage annual sales forecasts, budgets, and promotional investment plans.
• Monitor sales performance, margins, market share, and profitability metrics.
• Maintain accurate customer records and provide timely reporting to management.
• Analyze sales and financial data to support strategic decision-making.

Job Requirements:

• Bachelor’s degree in business administration, Marketing, Sales, or a related field.
• Minimum 5-7 years of progressive experience in National Account Management, Sales Management, Brand Management, or a related commercial role.
• Experience within the appliance, consumer durable goods, retail, or building products industry is strongly preferred.
• Proven track record of managing major retail and national account relationships.
• Strong understanding of brand strategy, consumer marketing, and category management.
• Experience leading promotional programs, annual planning, and customer negotiations.
• Excellent analytical, organizational, and project management skills.
• Strong communication, presentation, and relationship-building abilities.
• Proficiency with Microsoft Office Suite, CRM systems, and business analytics tools.
• Ability to influence cross-functional teams and drive business results.

Competency

• Strategic Thinking
• Customer Focus
• Business Acumen
• Brand Development
• Negotiation Skills
• Relationship Management
• Results Orientation
• Leadership & Influence
• Analytical Decision Making
• Project Management
• Communication & Presentation Skills

Physical Requirements:

• Ability to travel up to 30-40% of the time, including overnight travel throughout Canada.
• Ability to attend customer meetings, trade shows, and industry events.
• Ability to establish and maintain a home office environment.

At Broan NuTone, we take pride in offering exceptional benefit packages and a highly competitive pay structure to our employees. Our comprehensive benefits include health, dental and vision insurance, company paid life insurance, disability insurance, retirement plans, paid time off, wellness program, education assistance, parental leave, and employee assistance programs. In addition, we provide a competitive pay structure that rewards our employees for their hard work and dedication, ensuring that they are compensated fairly for their contributions. Join our team and enjoy the peace of mind and financial stability that comes with our outstanding benefits and competitive pay.

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