Mobile Growth & User Acquisition Specialist

This is a remote position.

• Lead client onboarding calls and guide clients through connecting Apple App Store Connect and Google Play Console accounts.
  
• Set up Slack communication channels and maintain consistent client communication.
  
• Manage ongoing client relationships through regular communication and recurring strategy and reporting calls.
  
• Plan, launch, and optimize Apple Search Ads campaigns for mobile applications.
  
• Develop keyword bidding strategies, manage campaign structures, and optimize targeting.
  
• Identify new keywords and opportunities to improve acquisition efficiency.
  
• Monitor and optimize CPA, ROAS, conversion rates, budgets, and other relevant app-growth KPIs.
  
• Execute user acquisition strategies across international growth markets.
  
• Develop hypotheses for creative A/B tests and oversee Custom Product Page and store experiment setups.
  
• Establish and monitor routines for budget pacing, campaign scaling, and performance tracking.
  
• Review and quality-check AI-generated audit reports, performance summaries, and recommendations.
  
• Correct AI-generated outputs and identify missing insights or strategic opportunities.
  
• Document detailed feedback to support continuous improvement and training of AI models.
  
• Collaborate with product and AI engineering teams by providing practical user acquisition and product insights.
  
• Identify and prioritize low-risk, high-impact growth opportunities.
  

Requirements

• 3+ years of hands-on experience in user acquisition and performance marketing for mobile applications.
  
• Strong practical experience with Apple Search Ads.
  
• Experience managing mobile app acquisition campaigns, including keyword bidding, targeting, campaign structure, and optimization.
  
• Strong understanding of mobile app performance metrics, including CPA, ROAS, CVR, and LTV.
  
• Experience working with international markets and scaling user acquisition campaigns.
  
• Analytical and pragmatic approach to decision-making.
  
• Ability to identify growth opportunities and prioritize high-impact, low-risk actions.
  
• Fluent English and confidence communicating directly with clients in calls and written communication.
  
• Strong organizational skills and ability to manage recurring client responsibilities independently.