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AI Summary

Oversee media planning quality and day-to-day team projects, develop innovative media strategies, and build strong client relationships while developing team talent. Analyze campaign performance, provide reporting and optimization recommendations, contribute to new business pitches, and collaborate with cross-functional teams to execute media campaigns.

Company Description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

 

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

 

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Media Supervisor helping us to deliver game-changing campaigns for consumers and HCPs.

 

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Responsibilities

What you’re bringing with you:

Across 4-6 years of experience, you’ve built a legit foundation in Media Planning. These are the skills you’ve totally nailed:

  • A four-year college education and four to six years of media planning and/or buying experience (with at least three years of online experience), and familiarity with Atlas and comparable ad serving technology
  • An impressive understanding of the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear understanding of the media planning and buying process
  • Exceptional communication skills – you’re skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations
  • A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

How you’ll strengthen the team:

Our team is looking for someone who can tackle quality control for all media planning, oversee the team on day-to-day projects, and artfully translate strategies into innovative media – all while building robust client relationships and developing your team’s talent. Beyond that, here’s how you’ll make your mark:

 

  • Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of how digital marketing can achieve (and exceed) objectives and goals – you’ll lend this expertise to new business pitches, too
  • Performing thorough, insightful campaign analysis, including reporting and optimization recommendations
  • Partner with cross-functional teams – paid social, programmatic, data and analytics, media technology and business operations – to deliver best in class media recommendations and execute flawlessly

How you’ll grow with us:

Media Supervisor is where you’ll start, but we’re always planning for where you’ll go. Our Media Supervisors are all expected to hone skills that will help build on their careers. Those skills include:

  • Promoting a culture of shared learning and increasing visibility of media expertise within the agency
  • Overseeing budgeting process and performance evaluations to optimize resources and talent development

 

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

Qualifications

We care about three big things:

 

1. Empowering Challenger BrandsWe work with marketers who have big mountains to climb and the ambition to make it happen. As their shepherds and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.

 

2. Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

 

3. Fostering a Diverse & Caring Community

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

 

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

 

All your information will be kept confidential according to EEO guidelines.

 

#LI-LO1

 

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.

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