Marketing Manager, ABM & Events

Demand Gen Team @ Taivo

As a Marketing Manager, you’ll own two high-impact areas of our go-to-market strategy: account-based marketing and event marketing.

You’ll partner closely with Sales to develop targeted marketing strategies for key franchises, affiliates, buying groups, and other strategic accounts. From new customer acquisition and customer expansion campaigns to events and pre- and post-event nurture, you’ll build programs tailored to the unique needs and opportunities within each group.

You’ll also lead our event marketing strategy from end to end—owning everything from event selection, budgeting, goals, and promotion to booth planning, logistics, lead follow-up, and performance measurement. You’ll also play a key role in producing our annual user conference, helping build an experience that strengthens customer relationships and drives revenue.

This is a highly cross-functional role for someone who loves turning strategy into execution and working side-by-side with Sales to create measurable growth.

Day in the Life

This role has two distinct, but overlapping, pillars: account-based marketing to franchises, associations, and buying groups (FABs), and event marketing.

Account-Based Marketing (ABM)

• Own account-based marketing programs for strategic franchises, affiliates, buying groups, and other high-value accounts.
• Partner closely with Sales to identify priority accounts and audiences and develop tailored strategies based on the opportunity within each organization.
• Build and execute campaigns that support new customer acquisition, customer expansion and upsell, engagement, and pipeline generation.
• Develop coordinated marketing and sales plays across email, direct mail, events, sales outreach, and other channels.
• Build pre- and post-event campaigns for strategic groups, helping Sales generate meetings, nurture prospects, and maximize opportunities surrounding partner and industry events.
• Establish goals and measure the performance of ABM programs, using results to continually improve account strategy and execution.
• Serve as a key marketing partner to Sales, ensuring campaigns align with account priorities, sales motions, and revenue goals.

Event Marketing & Management

• Own the event marketing calendar and manage events end to end, including event selection, budgeting, goals, timelines, booth design, signage, swag, shipping, logistics, and onsite execution with a focus on the “FAB” events.
• Develop event marketing strategies and campaigns that drive registrations, meetings, booth traffic, and engagement before each event.
• Partner closely with Sales to establish event goals and create pre- and post-event plans that maximize pipeline and revenue opportunities.
• Own event lead management, ensuring leads are captured, routed, followed up on quickly, and supported with appropriate marketing nurture.
• Establish and track event performance, including MQLs, SQLs, pipeline, revenue, and ROI, and lead post-event retrospectives.
• Manage event vendors, venues, exhibit partners, shipping providers, and other external partners to ensure events are delivered on time and within budget.
• Support annual user conference, including event planning, attendee experience, logistics, programming support, and onsite execution.
• Build and execute the campaign to drive user conference registrations and ticket sales, and partner with Sales to support sponsorship sales and sponsor fulfillment.
• Coordinate with internal marketing teams to deliver email, landing pages, creative, signage, event collateral, and other campaign assets on time and on brand.

Must Haves

• 3+ years of B2B marketing experience, with hands-on experience in event marketing, account-based marketing, field marketing, demand generation, or a related discipline.
• Demonstrated experience planning and executing events from end to end, including budgets, vendors, logistics, promotion, lead management, and performance measurement.
• Experience developing targeted campaigns in close partnership with Sales, with a strong understanding of how marketing supports pipeline generation and revenue.
• Experience with CRM and marketing automation platforms such as Salesforce and HubSpot.
• Willingness and ability to travel up to 40% for trade shows, partner events, customer events, and the annual user conference
• Experience leading the growth and development of an intern or 1 direct report 

Nice to Haves

• Experience building or executing account-based marketing programs targeting named accounts, strategic partners, or groups of related businesses.
• Experience marketing to franchise organizations, affiliate networks, buying groups, associations, channel partners, or other complex B2B ecosystems.
• Experience planning a company-hosted conference, customer conference, or large-scale event.
• Experience in SaaS, promotional products, decorated apparel, sporting goods, print, signage, or another industry we serve.

A Few of the Perks

• Competitive benefits
• Unlimited PTO
• Remote work available for U.S.-based candidates
• 401(k) with employer match
• Paid parental leave
• In-office benefits for those local to Dallas, TX: Catered lunches, casual office atmosphere & located in the Design District, and fully stocked kitchen

Candidates must be physically located and legally authorized to work in one of the following states: AZ, AR, CA, CO, CT, FL, GA, IL, IN, KS, ME, MI, MN, MO, MT, NV, NH, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, and WI. We are currently unable to consider applicants outside of these states.