Marketing Automation Manager
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AI Summary
Job Title: Marketing Automation Manager
Position Summary:
The Michael J. Fox Foundation for Parkinson’s Research (“the Foundation”) is seeking top talent for its Marketing Automation Manager position. Reporting to the Director of Marketing Automation, this position owns the operational functions that allow the organization's automation and analytics specialists to work at maximum efficiency and consume clearly defined, standardized inputs to target communications across campaigns and measure Key Performance Indicators (“KPIs”).
This position can be based anywhere in the U.S. and will be expected to work east coast hours (standard business hours are 9:00am – 5:00pmET).
Key Responsibilities:
- Handle the day-to-day program mechanics of executing email marketing plans including building, QA, and scheduling emails within Salesforce Marketing Cloud
- Manage and maintain Email Marketing Calendar and ensure alignment with revenue goals, organizational priorities, and internal stakeholders
- Manage and grow organizational email list, control email frequency and touchpoints to minimize database churn, and maintain data hygiene standards
- Use SQL query to build and maintain email audiences within Automation Studio
- Develop in-depth expertise in a constantly evolving digital marketing operations landscape across technical capabilities, workflows, processes, quality control and platform integrations
- Coordinate distribution of digital assets and campaign information to Automation and Analytics teams
- Work with the marketing team and other departments to manage direct marketing efforts to support acquisition and retention strategies among target groups, including integrated marketing campaigns and seasonal and other initiatives
- Assist the Automation team with status updates to email calendar
- Provide support and perform testing during the development of new and existing workflows and emerging technology
Qualifications and Skills:
- Knowledge in marketing automation, marketing operations or related capacity
- Proficiency in SQL, AMPscript, and deep understand of data relationships within CRM and SFMC
- The ability to analyze performance data and translate data into actionable strategies for email marketing
- Familiarity with project management principles, methods, techniques, and tools. Agile project management experience is a plus
- Experience managing projects that have involved the introduction of new ways of working, processes, and methodologies
- Experience with digital marketing analytics, email marketing platforms (Salesforce Marketing Cloud is preferred), and project management platforms
- Commitment to data hygiene, project management and customer service
- Demonstrated ability to collaborate with cross-functional peers, business owners, strategists, and agency partners to achieve business results
Compensation & Benefits
Individual compensation for this role is dependent on a variety of factors, including, but not limited to, qualifications, skillsets, and applicable laws. In addition to salary, the Foundation offers a comprehensive benefits package, including:
- 15+ options for medical insurance (with the Foundation paying 90 percent of the premiums)
- Competitive dental and vision plans
- 401(k) plan with 6 percent employer contribution
- Flexible spending accounts
- Employer paid life and disability insurance
- 18 Vacation Days; 12 Well-Being (Sick) Days; 2 Personal Days; summer Fridays (office closure at 2pm) and a summer holiday week over July 4
- Flexible work environment. We trust all employees to work closely with their manager and colleagues to determine when, where and how programs and projects get done.
Employees are also eligible for a discretionary bonus on an annual basis. The Foundation provides staff and leadership cultivation through regular training courses and events.
How to Apply:
Interested candidates should submit a resume and thoughtful cover letter describing through examples, their specific qualifications and interest in the position. If you think that your skills are transferable and can add value to this role, please apply. Applicants who best match the position’s needs will be contacted.
About Us:
The Michael J. Fox Foundation for Parkinson’s Research was founded in 2000 with one clear objective: accelerating meaningful therapeutic advances and, ultimately, a cure for Parkinson’s disease (PD). The Foundation applies extraordinary scientific, business and media assets to this singular focus—thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest nonprofit funder of Parkinson’s disease research, having funded over $2 billion in research projects in both academic and industry labs worldwide.
Visit www.michaeljfox.org for more information.
Research has shown that people from marginalized communities apply to roles only when they meet 100% of the job requirements. If you think that your skills are transferable and can add value to this role, and you are someone who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce, we strongly encourage you to apply.
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