Marketing and Outreach Virtual Assistant

This is a remote position.

Business Address: Chicago, Illinois, USA

Looking for: Marketing and Outreach Virtual Assistant

Role Overview:

We are seeking a results-driven Marketing & Outreach Virtual Assistant to help grow a new coaching business focused on helping men strengthen their relationships with their families while maintaining professional success.

The ideal candidate has experience in marketing, sales, lead generation, LinkedIn outreach, and email marketing, with the ability to turn an existing network into meaningful conversations and qualified leads.

The business owner has approximately 10,500 LinkedIn connections and 4,600 email contacts that can be re-engaged through targeted outreach and GoHighLevel campaigns.

Success in this role will be measured by:

• Increased LinkedIn and email engagement
  
• Re-engagement of existing contacts
  
• Meaningful prospect conversations
  
• Qualified leads and appointments
  
• Effective use of GoHighLevel
  
• Consistent tracking, reporting, and improvement
  
• Measurable contribution to business growth
  

Scope of Work:

LinkedIn Outreach & Engagement

• Develop and execute strategic LinkedIn outreach campaigns.
  
• Re-engage existing LinkedIn connections and identify potential prospects.
  
• Build authentic conversations rather than relying solely on generic sales messaging.
  
• Increase engagement with LinkedIn content, newsletters, and other published material.
  
• Identify and prioritize high-value prospects based on defined target markets.
  
• Help develop messaging that is sensitive, professional, and appropriate for a personal and sometimes difficult subject matter.
  

Email Marketing & Database Re-Engagement

• Develop and execute email outreach campaigns to the existing database.
  
• Segment contacts based on factors such as profession, industry, relationship history, and potential fit.
  
• Re-engage contacts who may not have been contacted in several years.
  
• Help determine appropriate outreach volume, frequency, and follow-up strategies.
  
• Monitor responses and engagement and recommend improvements to campaigns.
  

GoHighLevel

• Set up and manage contact segments, campaigns, workflows, and automations in GoHighLevel.
  
• Assist with organizing and maintaining the existing contact database.
  
• Develop follow-up sequences and automated outreach where appropriate.
  
• Track campaign performance and recommend adjustments based on results.
  

Marketing & Lead Generation Strategy

• Recommend effective approaches for generating leads from the existing network.
  
• Identify opportunities for additional cold-lead generation when appropriate.
  
• Help establish a repeatable prospecting and engagement process.
  
• Research and prioritize target audiences, including professionals and business owners who may fit the ideal client profile.
  
• Provide recommendations on what is working, what is not, and where resources should be focused.
  

Reporting & Collaboration

• Track outreach activity, engagement, responses, and qualified opportunities.
  
• Provide regular updates on campaign performance and results.
  
• Participate in a weekly touch-base meeting with the business owner.
  
• Work independently between weekly meetings while keeping the owner informed of progress and challenges.
  

Qualifications:

• Required:
  
• Proven experience in digital marketing, lead generation, sales, outreach, or business development.
  
• Demonstrated success with LinkedIn outreach and relationship building.
  
• Experience with email marketing and database re-engagement.
  
• Hands-on experience with GoHighLevel, including segmentation, campaigns, workflows, or automations.
  
• Strong written and verbal English communication skills.
  
• Ability to write personalized, professional, and engaging outreach messages.
  
• Strategic and analytical mindset with the ability to identify what is and is not producing results.
  
• Verifiable previous success in marketing, outreach, lead generation, or sales.
  
• Willingness to provide professional references who can verify previous work and results.
  
• Preferred:
  
• Experience working with coaches, consultants, personal-development businesses, or other service-based businesses.
  
• Experience marketing to executives, business owners, attorneys, HR professionals, or other professional audiences.
  
• Experience developing outreach strategies for a solopreneur or founder-led business.
  
• Experience working with sensitive or highly personal subject matter and communicating with discretion and empathy.
  

Important Candidate Expectation:

Candidates must take the time to review the company's website, LinkedIn presence, and available business information before beginning outreach.

The successful candidate must understand the business, its philosophy, its ideal clients, and the sensitive nature of the services being offered. Outreach must feel authentic and relationship-oriented and not like mass or generic sales messaging.

Results are the priority. Initial success will be evaluated not only by the number of messages sent, but by measurable improvements in engagement, conversations, responses, qualified prospects, and ultimately bookings.

Tools Required:

• GoHighLevel
  
• LinkedIn
  
• Email marketing/outreach platforms
  
• CRM/database management tools
  
• Ability to learn and work with additional marketing and automation tools as needed
  

Shifts & Hours:

• Part-time: Starting with a minimum 10 hours per week; flexible shift
  
• With weekly meeting/touch base - to to review progress, results, and next steps.
  

Target Start Date:

• Flexible, quality VA vs speed. 
  

VA Requirement:

• CV
  
• Portfolio (if available)
  
• Work Reference contact 
  
• Review Client’s LI and Website