Manager, Regional Sales

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?

Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
Role Overview

The Manager, Regional Sales directs and manages all sales-related activities of Brother GT and DT Series products and embroidery machine product lines within a specified territory. This position assists and motivates Brother distributors to meet overall sales objectives. This role supports and directs activities of the Regional Sales Representative where applicable, aligning with the directives of the Senior Manager, National Sales. This position updates the company's Customer Relationship Management (CRM) tool with all sales-related activities and maintains a pipeline in the CRM tool that will achieve the annual sales goals.

Duties & Responsibilities

Sales Activities

• • Generate sales leads by cold calling, hosting open houses, attending trade shows, and scheduling appointments with channel partners
  • Produce accurate monthly sales forecasts for the territory
  • Plan and lead product seminars to share benefits of the IP machines with current and potential customers
  • Fully utilize corporate CRM tool
  • Achieve monthly, quarterly, and annual sales objectives as defined by the Industrial Products Division (IPD) leadership

Market Activity

• • Develop knowledge of competitors’ products to stay abreast of like models and services
  • Continually monitor and analyze competitors' products, programs, and pricing to help Brother stay aware of changes in the competition's sales strategy
  • Monitor Brother’s position in the garment decorating marketplace, recommending enhancements
  • Identify and report on new ideas around tools, policy, and procedures
  • Act as liaison between distributors, end-user customers, and Brother internal departments for sales and service issues

Experience & Qualifications

Education:

 

• • Bachelor's Degree (or equivalent experience) in Business Administration or Marketing

 

Experience:

 

• • Minimum 7 years
    • A combination of experience spanning the following areas: Experience working in a customer-facing Sales role or similar; Experience managing assigned accounts within a region; Experience hunting for & closing new accounts

 

• • Minimum 3 years    
    
    • Experience working within the direct-to-garment (DTG) printing industry

 

Software/Technical Skills:

 

• • Knowledge of Customer Relationship Management (CRM) software (Salesforce preferred)

 

Other Skills/Knowledge/Abilities:

 

• • Excellent analytical Skills
  • Good organizational skills
  • Proven negotiation skills
  • Time Management
  • Demonstrated ability to maintain positive client relationships
  • Demonstrated ability to increase sales and close on accounts
  • Excellent communication & presentation skills (verbal & written)

 

Additional Details for This Role

his role is a remote field-based role. A fixed office schedule is not an expectation of the position. #LI-Remote

 

The defined sales territory for this role is the south east.

 

Travel is expected throughout the territory up to 50% of the time, or an average of 8-10 trips per quarter, dependent on business need.

 

Base Salary

• • The targeted base salary range for this position is $ 90,000.00- $ 110,000.00 per year.
  • Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data. 

 

Additional Compensation

• • This position is eligible for a $ 26,000.00 sales bonus in annual total at 100% of target, with the opportunity to achieve above 100% dependent on individual performance and in alignment with company sales and bonus plans.
  • This position is also eligible for a 6.86% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
  • Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect. 
  • This position is also eligible for an auto allowance paid monthly in the first pay period of each month. This auto allowance may be used in the employee’s sole discretion but is intended toward maintenance of the employee’s own vehicle they’ll be using for business commuting. This is independent and in addition to the company’s Travel & Entertainment policy, which covers mileage reimbursement and additional business travel expenses. 

Our Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2026/guidebook/ for 2026 and https://mybenefits.nfp.com/Brother/2027/guidebook/ for 2027.
Our Mission, Vision & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.
About Where We Work

Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Equal Opportunity Employer (EOE) Statement

Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at eoe_applicant_accommodations@brother.com .