Influence & Partnership Manager
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JOB TITLE: Influence & Partnership Manager
REPORTS TO: Director, Growth & , Beverage Division
LOCATION: Remote with preferred locations
TRAVEL: Extensive – up to 70%
This position is remote and focused on national influencers and partnerships; Preferred locations are located in Pacific, Mountain, or Central time zones to include: California, the Pacific NW, Arizona, Colorado, Las Vegas, NV, Salt Lake City, UT and Dallas, TX.
JOB PURPOSE:
Lead brand influencer and creator partnership strategy across awareness, credibility, retail activation, and customer acquisition; Responsible for identifying, negotiating, managing, and scaling influencer partnerships that build brand trust, drive consumer engagement, and create measurable business impact across retail, Amazon, and DTC channels
ESSENTIAL FUNCTIONS:
- Identify, source, and vet micro, mid-tier, macro, and strategic influencer partners aligned with Syncron’s brand positioning, audience, and growth objectives
- Build influencer pipelines across sports, fitness, wellness, lifestyle, performance, and culture verticals
- Evaluate creators based on audience quality, engagement, brand fit, authenticity, content quality, and conversion potential
- Develop tiered influencer strategies spanning seeding, paid partnerships, ambassador programs, and marquee talent relationships
- Source athletes, experts, trainers, wellness professionals, and creators who strengthen brand credibility and generate high-value content assets
- Develop influencer and ambassador programs that support product launches, retail activations, sampling initiatives, and community engagement
- Lead negotiation of influencer rates, deliverables, usage rights, whitelisting permissions, paid media rights, exclusivity, and partnership terms
- Structure agreements to maximize content usage flexibility across paid media, retail, Amazon, social, PR, website, and future marketing initiatives
- Secure rights for amplification, licensing, retailer presentations, and long-term brand asset utilization
- Optimize deals to balance cost efficiency, performance potential, and long-term partnership value
- Partner with legal and leadership teams on contract execution, compliance, disclosures, risk management, and approval processes
- Manage influencer campaign timelines, briefs, approvals, deliverables, posting schedules, and execution.
- Coordinate product shipments, launch timing, content approvals, usage-rights documentation, and activation logistics.
- Maintain influencer calendars, posting cadence, deliverable trackers, campaign reporting, and operational workflows.
- Coordinate influencer participation in retailer events, trade shows, sampling programs, consumer activations, and brand experiences
- Manage creator content collection, organization, tagging, distribution, and cross-functional utilization across marketing channels
- Support athlete, celebrity, and strategic talent relationships, including appearances, deliverables, and contractual obligations
- Develop influencer programs that support retail sell-through, shopper marketing initiatives, customer acquisition, and distribution growth
- Partner with sales and marketing teams to align influencer activity with retailer priorities, promotions, and key customer initiatives
- Ensure influencer-generated content is repurposed across paid media, Amazon, retail marketing, retailer presentations, and consumer communications
- Identify opportunities to expand high-performing creators into long-term advocates, ambassadors, and retail activation partners
- Build and manage long-term influencer, ambassador, athlete, celebrity, and strategic talent relationships that drive sustained brand credibility and consistency
- Develop partnership roadmaps that maximize value across paid media, retail support, PR opportunities, and brand storytelling
- Cultivate relationships with agents, managers, creators, and talent networks to secure competitive partnership opportunities
- Identify emerging talent early and establish strategic affiliations before market value increases
- Track influencer performance across reach, engagement, traffic, conversions, sales lift, attribution, and ROI metrics.
- Partner with Growth and Analytics teams to evaluate creator effectiveness, paid usage performance, whitelisting results, and content scalability
- Identify top-performing content suitable for paid media investment and broader channel deployment
- Build dashboards, attribution frameworks, affiliate tracking programs, and post-campaign reporting to improve decision-making and measurement
- Other duties as assigned
REQUIRED QUALIFICATIONS:
- HS Diploma required; Associate degree or higher preferred
- 2–4 years of experience in influencer marketing, talent partnerships, creator marketing, or social partnerships
- Experience working with consumer brands, CPG, wellness, sports, beverage, or lifestyle brands preferred
- Strong network of creators, agents, managers, or influencer ecosystem relationships preferred
- Proven experience negotiating influencer deals, including usage rights, whitelisting, paid media rights, and deliverable structures
- Strong understanding of influencer performance metrics including engagement, CPM, CPV, attribution, and conversion measurement
- Experience managing influencer campaigns across paid, organic, retail, and performance marketing objectives
- Highly organized with strong project management and communication skills
- Comfortable balancing creative relationship-building with performance accountability
- Familiarity with influencer platforms, affiliate tools, attribution tools, and reporting systems preferred
The information presented, while not an exact or exhaustive listing, describes the work, performance standards, and qualifications typically required of employees in this job. A specific position description or employee performance plan may differ as long as it is consistent with the core responsibilities, standards and qualifications for that job.
Kowa is committed to provide equal opportunity, employment, and advancement opportunities to all individuals. Kowa does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, sexual orientation, gender identity, genetic information, protected veteran, pregnancy, status as a qualified individual with a disability, or any other characteristic protected by Federal, State, or Local Laws. Employment decisions at Kowa will be based on merit, qualifications, and abilities.
1. Compensation
Influencer & Partnership is an exempt, salaried position. Salary offered is based on relevant experience at the time of hire.
2. Employment Benefits
Kowa offers a wide variety of benefits to all employees. Elective benefits include but are not limited to: health, dental, vision, critical illness, accident, voluntary life, and other insurances. Kowa offers company paid benefits to include short term disability, long term disability, and an employee life insurance policy.
Employees are eligible to participate in Kowa’s 401K plan following 90 days of employment to include a company match.
Kowa offers monthly accrued Paid Time Off in addition to leadership approved holidays.
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