Head of Business Development

Head of Business Development

Location: Remote (United States & Canada). U.S.-based candidates preferred. Working hours aligned to U.S. Eastern Time.
Employment Type: Full-time
Reports To: Gill Valerio, Founder and CEO
Base Salary: $85,000–$115,000 USD annually
Variable Compensation: Override on the sales team’s cash collected from new deals, plus full commission on deals you close personally, tied to monthly and quarterly targets
On-Target Earnings (OTE): $145,000–$225,000+ USD annually, uncapped

About Limitless Agency

Limitless Agency works with owners of digital marketing agencies on growth, operations, and exit readiness. Our core program, Limitless Black Card, combines one-on-one strategy with the founders, implementation support, weekly group coaching, a dedicated account team, and in-person sessions at our Tampa headquarters. The company was founded by Gill Valerio, who previously built and sold a marketing agency.

The Opportunity

We’re hiring a Head of Business Development to lead our sales organization. You’ll carry full responsibility for new-client revenue: the performance of our closing and appointment-setting team, the sales process and its supporting operations, and delivery of the monthly revenue target. You’ll report directly to our Founder and CEO.

Our team sells high-ticket coaching and consulting engagements to agency owners who come to us through paid acquisition. Lead flow is substantial and consistent, backed by well over six figures in monthly advertising spend.

We’re looking for an experienced sales executive who has closed at high volume personally and has since built and managed teams that hit a monthly number reliably.

What You’ll Do

Sales Leadership

• Manage, coach, and develop a team of closers and setters working a high volume of booked calls from cold paid traffic.
• Run regular team meetings, individual performance reviews, and recorded-call reviews, with a documented development plan for each team member.
• Lead recruiting, selection, and onboarding for sales roles in partnership with the Limitless Talent team.
• Address underperformance promptly through defined improvement plans, and make staffing decisions when results don’t improve.

Revenue Accountability

• Own monthly cash collected and new enrollments for the sales organization.
• Set individual targets for show rate, close rate, cash collected per call, follow-up, and speed to lead, and review them with each team member weekly.
• Ensure each closer produces a minimum of 15 closed deals per month.
• Deliver accurate weekly and monthly revenue forecasts to the CEO.
• Enforce deposit, payment-term, and qualification standards to protect collections and minimize refunds, cancellations, and chargebacks.

Sales Operations

• Oversee lead routing, setter-to-closer handoff, calendar management, and follow-up sequences.
• Maintain pipeline accuracy and reporting discipline in GoHighLevel.
• Own the sales script, objection-handling material, and pre-call assets, and revise them based on call data and results.
• Partner with the marketing team on lead quality and qualification criteria, sharing what sales conversations reveal about messaging and audience.
• Maintain reporting that tracks performance from booked call through cash collected.

A Working Leadership Role

This is not a desk-only management position. You’ll regularly join live sales calls with the team, whether to move a stalled opportunity forward, support a closer through a difficult negotiation, or close the deal yourself. Expect to step into calls whenever it helps the team get a deal done, and to handle escalated and high-value opportunities personally.

What Success Looks Like

• Cash collected: Monthly team target met or exceeded on a consistent basis.
• New enrollments: Each closer at or above 15 closed deals per month.
• Close rate: Team close rate on qualified, attended calls improving quarter over quarter.
• Show rate: Consistent attendance on booked calls through the setting and confirmation process.
• Collection quality: Low refund, cancellation, and chargeback rates.
• Forecasting: Weekly forecasts that closely match actual results.
• Team stability: Roles filled promptly, new hires ramped quickly, and low unplanned turnover.

Your First 90 Days

• Days 1–30: Learn the offer, the funnel, and each team member’s performance. Join live calls, review the CRM, scripts, and pipeline, and present a written assessment and plan to the CEO.
• Days 31–60: Put the reporting, meeting, and call-review cadence in place. Address the largest conversion gap in the funnel and begin hiring against open needs.
• Days 61–90: Team performing to the monthly target, every team member working against clear individual goals, and the sales process documented so it can scale with advertising spend.

Earning Potential

• Base salary: $85,000–$115,000 USD annually.
• Variable compensation: Based on monthly and quarterly targets for cash collected on new deals. You’ll earn an override percentage on the entire team’s cash collected, plus full commission on any deals you close personally.
• On-target earnings: $145,000–$225,000+ USD annually, with no cap on earnings.

Variable compensation depends on team and individual performance against cash-collected targets and is not guaranteed.

Requirements

What We’re Looking For

• 7+ years in high-ticket sales, including at least 3 years managing a closing team.
• A documented personal record as a high-volume closer of five-figure offers, supported by cash-collected figures.
• A documented record of leading a sales team to its monthly revenue target over a sustained period.
• Experience selling to cold inbound prospects generated through paid advertising.
• Background in coaching, consulting, education, professional services, or agency sales.
• Experience designing sales processes, compensation plans, performance metrics, and reporting.
• Working proficiency with GoHighLevel or a comparable CRM.
• Clear, concise written and verbal communication with executive leadership.
• Based in the United States or Canada, with availability to work U.S. Eastern Time hours.

Nice to Have

• Sales leadership in a business generating $1M+ in monthly revenue.
• Experience selling to agency owners or other business owners in the marketing industry.
• Experience growing a sales team alongside rising advertising spend while maintaining close rates and collection quality.
• Experience building a setter function or a closer onboarding program.
• Use of call-analysis or AI tools for coaching and quality review.

Benefits

• Base salary of $85,000–$115,000 USD plus performance-based compensation, with OTE of $145,000–$225,000+ and no cap on earnings.
• Override on the full team’s cash collected, plus full commission on deals you close personally.
• Health, dental, and vision insurance for U.S.-based hires (W-2 employment). Benefits apply to U.S.-based hires only.
• 100% remote work within the United States or Canada.
• Direct reporting line to the Founder and CEO, with full ownership of the sales organization.
• Substantial, consistent inbound lead flow supported by well over six figures in monthly advertising spend.