Head of Brand Position

About the Role 

As the Head of Brand you will be responsible for defining, protecting, and elevating both the RTS and Evo brands. You will define how our brands exist to their customers, how partners and fans touch and feel them, and how their brand identities scale globally. For Evo, you will own, evolve, and manage its brand identity and guidelines both internally and externally helping it authentically grow into a year round, global entertainment property. For RTS, you will steward the brand identity for RTS as a parent company and across our client base, ensuring RTS maintains its positioning as a respected authority and thought leader in the creator economy. 

The ideal candidate understands how to scale brands culturally, across international territories and multiple channels ensuring that as the spectacle and audience grow, the identity remains authentic to its roots and welcoming to new fans. You will lead a dedicated Creative Services team, collaborate with specialized brand consulting agencies, and serve as the companywide authority on brand approvals and third party IP licensing. 

Reporting Structure: 

You will report to the Head of Marketing. 

Key Responsibilities: 

Brand Strategy & Omnichannel Identity 

• Work with executive leadership, the Evo product team, and key internal stakeholders to define, evolve, and execute the overall brand vision and guidelines for Evo and RTS 
• Build Evo’s global brand structure, presence and hierarchy supporting how Evo’s touchpoints with its fans remains authentic to its grassroots culture while enabling the brand to appeal to new fans.
• Establish clear frameworks, brand playbooks and brand guidelines to support Evo’s expanding global footprint 
• Design scalable and repeatable brand playbooks and style guides that elevate RTS’s position as a respected authority and thought leader within gaming, esports, and the creator economy,
• Work with external brand consulting agencies on strategic brand positioning, identity evolutions, and long term brand equity initiatives. 
• Oversee brand usage and governance across the entire business, serving as the final authority on all internal and external brand applications. 

Brand Licensing & IP Approvals 

• Lead the internal licensing approval process for all third party intellectual property (IP) usage across RTS and Evo brand channels, working closely with major fighting game publishers (e.g., Capcom, Bandai Namco, Arc System Works, SNK) and brand partners. 
• Establish clear workflows and governance frameworks for partner IP usage, ensuring full compliance with publisher guidelines, licensing agreements, and comarketing requirements. 
• Serve as the central point of contact for brand usage clearances across sponsor integrations, event broadcasts, merchandise, digital marketing, and partner cobranding assets. 

Creative Services & Brand Operations

• Directly lead and manage the Creative Services team, directing graphic design, brand design and creative execution across all touchpoints. 
• Manage Evo’s brand design pipeline, overseeing creative approvals across Evo’s growing slate of partners, events, marketing initiatives, websites, and community touchpoints. 
• Partner with the content organization to ensure brand consistency across tournament livestreams, original series, and digital platforms. 
• Support Evo’s continued expansion into new markets by ensuring localized creative assets and brand executions preserve the core identity and community that made Evo what it is today. 

Partner Brand Integration & Community 

● Partner closely with Business Development, Brand Partnerships, and Product teams to support the creative execution of brand integrations for RTS & Evo partners. 

● Support broader business initiatives with brand frameworks that support, amplify, and elevate the grassroots fighting game community (e.g., regional tournament organizers, community leaders, independent locals). 

● Collaborate with event and production teams to ensure physical event spaces, stage builds, tournament branding, and venue signage deliver an immersive, premium brand experience. 

Leadership 

• Lead, mentor, and build our Creative Services and Brand team, fostering a culture of high creative quality, efficiency, and continuous development. 
• Manage relationships with external brand agencies, design vendors, and creative consultancies to support special projects and brand evolutions. 
• Be willing to dig into the details across all areas of brand identity and creative execution ● Manage the brand budget effectively across agency engagements, creative tools, licensing processes, and design production to support company goals. 

Requirements: 

• 8+ years of experience in brand management, brand strategy, creative direction, or visual identity leadership for a recognizable brand, entertainment property, gaming company, agency, or adjacent industry. 
• Proven track record of running or managing Creative Services teams (designers, video producers, brand strategists) and managing external brand consulting agencies. 
• Demonstrated experience handling IP licensing approvals and managing thirdparty brand/IP usage rules, particularly with gaming publishers, entertainment rights holders, or corporate partners.
• Deep experience establishing brand guidelines, processes, approval workflows.
• Experience building and scaling brands through periods of significant growth, transformation, or international expansion. 
• Strong understanding of the creator economy, gaming culture, esports, and fighting game communities 
• Excellent judgment and instincts for visual identity, storytelling, fan engagement, and brand integrity.
• Comfortable moving seamlessly between highlevel brand strategy and hands on creative execution. 

Preferred: 

• Passion for gaming, esports, entertainment, creator culture, or adjacent industries.
• Experience growing global brands across multiple international markets and regions.
• Experience working directly with tier1 video game publishers on IP usage and partner cobranding.
• Experience designing or approving brand touchpoints for major live events, festivals, or broadcast environments. 

Our Philosophy 

We believe strongly in work/life balance. You've got to feel your best to do your best. We invest in people, not just output, and aim to create an environment where creativity, empathy, and experimentation thrive. 

RTS is proud to be an equal opportunity employer. 

We celebrate and welcome diversity and are committed to creating an inclusive environment for all employees.

Benefits

• Medical, Dental, Vision and Life Insurance
• 401k plan available for employee contributions
• Flexible work schedule
• Generous PTO and company-observed holidays
• Remote-first culture