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CrucialLogics

Growth Marketing Manager (B2B SaaS / Cybersecurity)

Posted 20 days ago
2-5 years experience
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AI Summary

The Growth Marketing Manager will own the demand generation funnel for Secure Managed Services, including lead nurturing, scoring, and conversion optimization. They will also be responsible for building brand presence on LinkedIn and creating high-converting content such as comparison pages and guides.

About the role

You will report directly to our Chief Revenue Officer and work alongside our SEO specialist. Your focus will be almost entirely on Secure Managed Service: taking a proven offer and building the demand to scale it.

  • Offers and positioning. Build and test the reasons a company switches provider or buys security properly for the first time.
  • Nurture and email. Own the nurture sequences, lead scoring and follow-up, from first contact to a booked call. 
  • Traffic and conversion. Grow qualified traffic through content, organic search and LinkedIn, and own what the site converts.
  • Content and creative. Comparison pages, pricing explainers, switching guides, plus simple infographics and short-form video (with potential for paid external support).
  • LinkedIn. Build the brand presence and drive traffic to our website from LinkedIn.

What We Are Looking For

  • 3+ years in B2B marketing, with at least two of those owning a funnel rather than supporting one.
  • Experience in B2B SaaS, cybersecurity, IT services or an adjacent technical category. 
  • Verifiable proof of growth success. One funnel you owned and the numbers that came with it.
  • Strong written and spoken English.
  • Hands-on with a marketing automation platform. We use HubSpot for reference.
  • Comfortable working autonomously in a remote team.

Helpful but not essential: Experience marketing to companies that buy through a managed service provider, paid ads experience, outbound and direct marketing experience.

Location & Package

This is a fully remote, full-time independent contractor role, paid directly in USD. We are looking for candidates in Latin America, with Argentina preferred.

Working in or close to our Toronto time zone matters, as that is where the business runs.

We offer a competitive salary, potential for a performance bonus tied to measured impact, an annual review, fifteen days paid time off plus public holidays, an equipment budget and a learning budget.

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