Go HighLevel (GHL) Funnel Specialist & Sales Automation Virtual Assistant

Go HighLevel (GHL) Funnel Specialist & Sales Automation Virtual Assistant

Location: Bristol, United Kingdom

We are seeking an experienced GoHighLevel (GHL) Specialist who can help refine, optimize, and complete the existing funnel infrastructure while improving the customer journey and sales conversion process.

This role is ideal for someone who understands not only the technical side of GoHighLevel but also the strategy behind high-ticket coaching funnels, automation, lead nurturing, and customer journeys.

Role Summary

We are looking for a proactive and experienced GoHighLevel Funnel Specialist to support the development and optimization of the company's sales funnel.

The ideal candidate will review the existing setup, identify opportunities for improvement, complete technical configurations, build automations, improve user journeys, and recommend strategies to increase funnel performance.

This is not a role for someone who simply waits for instructions. We are looking for someone who can understand the client's vision, analyze existing systems, proactively suggest improvements, and help transform ideas into an effective sales process.

Key Responsibilities

GoHighLevel (GHL) Funnel Development & Optimization

• Review the existing GoHighLevel website, funnel, and account setup.
  
• Identify areas requiring improvement or refinement.
  
• Optimize landing pages and funnel structure to improve user experience.
  
• Build and refine sales funnels designed for high-ticket coaching offers.
  
• Improve the customer journey from initial lead capture through conversion.
  
• Create and optimize workflows, automations, and follow-up sequences.
  
• Configure triggers, actions, pipelines, and lead management processes.
  
• Ensure all funnel components work together effectively.
  

Workflow Automation & Integrations

• Build and manage GHL workflows and automation sequences.
  
• Set up lead nurturing campaigns and follow-up systems.
  
• Configure integrations between GHL and other business tools.
  
• Troubleshoot automation issues.
  
• Recommend improvements to increase efficiency and reduce manual processes.
  

Website & Landing Page Support

• Review and improve existing website pages inside GHL.
  
• Assist with landing page design and optimization.
  
• Improve page structure, layout, and user experience.
  
• Ensure pages align with the brand vision and coaching offer.
  
• Provide recommendations to improve conversions.
  

Funnel Strategy & Customer Journey Optimization

• Analyze the customer journey and identify potential improvements.
  
• Recommend strategies to increase lead engagement and conversions.
  
• Understand high-ticket sales funnel principles.
  
• Help create a smoother journey from advertisement → lead capture → nurturing → sales conversion.
  
• Provide insights based on previous funnel-building experience.
  

Collaboration & Project Support

• Work closely with the client to understand the business vision and goals.
  
• Provide regular updates on progress and completed tasks.
  
• Communicate clearly regarding recommendations, challenges, and improvements.
  
• Collaborate through Slack and other communication platforms.
  
• Manage assigned tasks independently while meeting deadlines.
  

AI & Productivity Enhancement

• Utilize AI tools to improve workflows, content creation, research, and efficiency.
  
• Recommend AI-powered solutions where appropriate.
  
• Use modern tools and technologies to streamline business processes.
  

Required Qualifications & Experience

The ideal candidate should have:

• Advanced experience with GoHighLevel (GHL).
  
• Proven experience building and optimizing high-ticket sales funnels.
  
• Strong understanding of GHL workflows, automations, integrations, and pipelines.
  
• Experience improving customer journeys and conversion processes.
  
• Strong website and landing page design skills.
  
• Experience reviewing existing systems and recommending improvements.
  
• Ability to work independently and take initiative.
  
• Strong problem-solving skills.
  
• Excellent written and spoken English.
  

Preferred Experience

Experience in the following areas is highly preferred:

• Coaching, consulting, personal development, or online education industries.
  
• High-ticket service funnels.
  
• Lead generation systems.
  
• Marketing automation.
  
• WordPress website management.
  
• CRM optimization.
  
• Email marketing automation.
  

Ideal Candidate Profile

We are looking for someone who is:

• Proactive and solutions-oriented.
  
• Easy to work with and collaborative.
  
• Reliable and accountable.
  
• Comfortable taking ownership of projects.
  
• Able to understand the bigger business vision.
  
• Confident making recommendations and improvements.
  
• Detail-oriented with strong technical skills.
  
• Interested in building a long-term working relationship.
  

Required Tools

The VA should be proficient with:

Required:

• GoHighLevel (GHL) — advanced proficiency required
  
• Slack
  
• Google Workspace
  

Preferred:

• WordPress
  
• Website builders
  
• Landing page tools
  
• CRM systems
  
• Email marketing platforms
  
• AI tools (ChatGPT and other AI productivity tools)
  
• Project management tools such as ClickUp, Asana, Trello, or Monday.com
  

Working Hours

• Preferred commitment: 20–30 hours per week for the right candidate.
  
• Flexible schedule.
  
• Work hours can be flexible as long as tasks are completed on time and communication remains consistent.
  

Communication Expectations

The VA will primarily communicate through:

• Slack for daily collaboration and updates.
  
• Other communication channels as required.
  

The successful candidate should be comfortable providing progress updates, asking questions when needed, and proactively communicating recommendations.

Expected Start Date

This is not an immediate urgent hire.

The client is currently researching and preparing for the next phase of the business. The expected hiring timeline is approximately 3–4 weeks, depending on the progress of current business development activities.

Success in This Role Looks Like:

A successful VA will help:

• Complete and refine the existing GHL funnel.
  
• Improve the customer journey.
  
• Build effective automation systems.
  
• Increase funnel efficiency.
  
• Reduce manual workload.
  
• Provide strategic recommendations to improve conversions.
  
• Help create a scalable sales system for attracting high-ticket coaching clients.