Global Digital Marketing Manager (3-month Fixed Term/Remote)

ABOUT GENERATION:

At Generation, we believe in the power of employment to change lives. We are a global nonprofit organization that supports adults to achieve economic mobility through employment. Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors. We also conduct original research and share data insights on high-priority global workforce transition topics to inform decision-making by workforce system stakeholders. Launched in 2015, Generation comprises a global hub (Generation You Employed, or GYE) and a network of in-country affiliates. To date, the network has 150,000+ graduates and 23,000+ employers across 50 professions and 17 countries.

When learners join Generation, 91% are unemployed, of which nearly half are long-term unemployed.  Three months after completing our program, graduates have a 78% job placement rate, rising to 88% within six months. Of our employed graduates, 79% are hired by repeat employers who have previously hired Generation graduates, and 89% are in jobs directly related to the profession for which we have trained them. Employed graduates immediately earn an average of 3-4X their previous earnings.  Two to five years after graduation, 77% of our alumni from upper-middle income countries continue to meet their daily financial needs and 63% can save for the future. To date, Generation’s global graduates have earned more than $1.9 billion in wages. Generation graduates typically have a secondary school background, 52% are female, 28% have dependents, and the majority identify with underrepresented communities in their country.

JOB OBJECTIVES:

Reporting directly to the Global Head of Marketing you will be support the marketing ecosystem, data, campaigns in a mission-driven organization where our impact is felt directly with those who need it the most.

This is a key appointment for us in which you will support the team in place on the design, implementation, and management of our global marketing strategy as we continue to improve and to bridge the gap between education and employment. You will play an operational but critical role within our growing marketing team. By leveraging data, operations, content, insight, and technology, you will help drive strategy, performance, and sustainable growth for and with the wider Generation team.

A self-starter with a real “can-do” attitude, you will be part of the Global Marketing Team and will work with country teams spanning from APAC to the Americas.

Location: Remote (ideally Americas or Europe).

***The duration of this role is up to 3 months on a fixed-term basis and will end on December 24, 2026    

RESPONSIBILITIES:

We are looking for a collaborative innovator who can seamlessly support our marketing, Partnerships, PDS (Program Delivery Support), and employer engagement teams. In this role, you will actively partner with multiple internal stakeholders while using technology wisely to drive creative, impactful solutions.

Your part in our team counts as a critical and central piece of the marketing puzzle that attracts both Learners and Employers and will help us shape the path to change and improve the lives of many more people of all ages throughout our 17+ locations and growing.

Your responsibilities will span both strategy and execution:

• Generation Direct support for Ghana, Colombia and the USA
• Engage with affiliate countries to discuss needs and requirements, possible solutions, training and other support required
• Support for marketing automation and campaigns (Insider)
• Support for content and campaigns
• Support the existing marketing strategies based on data analysis (Google Analytics, PowerBI and Staff Portal) and country/regional expectations
• Build and optimize marketing funnels that generates leads, improves conversions, shortens engagement cycles, and maximizes wins
• Translate data insights into actions to drive decision-making and support the country marketing teams and leadership
• Support the rollout of the marketing tech stack
• Support the use of technology tools, as well as integration and information flow between tools (Insider)
• Work with the country teams on improving processes and increasing efficiency
• Ensure knowledge sharing and overall good communication throughout the team
• Collaborate with partners & stakeholders such as Communications, Partnerships, Data & Impact, Digital, PDS, etc.

QUALIFICATIONS: 

• Minimum of 10 years of experience in Marketing including experience in Marketing and/or Sales Operations Management
• High energy self-starter with the ability to learn quickly and work in a changing environment
• Thorough understanding of both B2B and B2C marketing processes with prior experience in building globally integrated marketing campaigns, taking into consideration regional, industry, and audience variances within the campaign plan
• Able to conceptualize and develop global marketing programs to be executed by regional teams
• Prior experience with technologies including Google Analytics, Insider and marketing automation solutions
• You are data-driven, technically savvy, think analytically and are strong in defining processes (and have examples to show for it)
• Analytical skills (qualitative and quantitative) to collect and report metrics and identify trends, issues, or other relevant information
• Outstanding communication skills and be able to work individually as well as part of a team
• A proven ability to influence and collaborate with multiple stakeholders in a complex, matrixed organization
• Fluency in speaking English is required, an additional language would be a plus

In addition, you:

• Thrive working with cross-functional teams and balancing multiple projects at once with different stakeholders
• Can remain flexible through changes as we continuously adapt to meet different demands
• Are passionate about data, quality control and efficiency
• Are curious learner that stays abreast of new trends in marketing
• Have a strong desire to add to our culture of diversity, equity, and inclusion
• Are curious, passionate, and always striving to produce exceptional work
• Have a strong commitment to our mission

***Please apply with your English CV, thank you***