Freelance Paid Social & Lead Generation Specialist (part-time)

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Freelance Paid Social & Lead Generation Specialist to help us build and manage a social media acquisition channel focused on generating high-quality B2B leads and potential partners.

This is a part-time freelance role with a strong focus on results. We are not looking for a traditional SMM specialist whose main responsibility is posting content. The key objective of this role is to build an effective acquisition funnel through social media and generate relevant leads.

Your main tasks will be:

• Develop and execute a social media lead generation strategy, primarily through Instagram;
• Set up, launch, and optimize paid social / targeted advertising campaigns;
• Build and continuously improve a lead generation funnel aimed at attracting relevant B2B partners;
• Develop a content plan for social media and manage regular content publishing;
• Create or coordinate content, including posts, visuals, and ad creatives;
• Identify the right target audiences and develop effective acquisition approaches;
• Test different audiences, creatives, messaging, and campaign formats to improve lead quality and volume;
• Monitor campaign performance and analyze results;
• Track the number and quality of leads generated and identify opportunities for optimization;
• Provide regular performance updates and recommendations;
• Proactively suggest new channels, tools, or approaches if you believe they can generate better results.

We expect from you:

• Proven experience in paid social, performance marketing, and/or lead generation;
• Hands-on experience running and optimizing social media advertising campaigns;
• Strong understanding of how to generate and qualify B2B leads through social media;
• A track record of delivering measurable business results through social media acquisition;
• Experience independently setting up campaigns, analyzing performance, and optimizing based on data;
• Strong understanding of audiences, targeting, conversion funnels, and lead quality;
• Ability to work autonomously with minimal supervision;
• A results-oriented mindset — we care much more about the quality of leads generated than the number of posts published or impressions achieved;
• Experience in dating, creator economy, influencer marketing, entertainment, or similar industries would be a strong advantage, but is not mandatory;
• Good understanding of content creation and social media communication;
• Experience using AI tools for content creation, copywriting, or visual generation is a plus;
  
• English - B2+.

What do we offer:

• REMOTE work;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.

Sounds good? Join us now!