Fire Truck Salesperson, Southern California Region

Who We Are:

At Velocity Vehicle Group (VVG), we represent a premium commercial brand in medium to heavy truck dealerships. We provide a full-service experience, from exceptional sales teams to highly skilled technicians and readily available parts. Our mission is to be the ultimate one-stop shop for truckers, owner operators, fleets, and companies. Combined with our Leasing and Rental business and financial services division, VVG stands as the premier truck dealership.

What's in it for You:

Velocity Vehicle Group is a dynamic and rapidly expanding organization, and we're on the lookout for individuals who relish daily challenges and are passionate about delivering top-notch customer service, both within the company and to our valued clients. When you join VVG, you'll experience an extraordinary work environment, complete with competitive compensation and a comprehensive benefits package, including 401K with matching, as well as Medical, Dental, and Vision coverage. Become a part of our team and immerse yourself in a company that fosters a Great Place to Work™ culture!

What You’ll Do:
The Fire Truck Sales Representative is responsible for developing strong customer relationships and driving the sale of new and used fire apparatus within an assigned territory. This position requires comprehensive knowledge of fire trucks, emergency-response vehicles, chassis configurations, apparatus specifications, and municipal purchasing processes.

The ideal candidate has experience working with fire departments, municipalities, emergency-services organizations, fire apparatus manufacturers, or the commercial trucking and transportation industry. This role partners closely with customers to understand their operational needs, recommend appropriate apparatus solutions, coordinate vehicle specifications and demonstrations, and manage the entire sales process—from initial consultation through delivery and post-sale support.

Previous sales experience and industry knowledge within the fire apparatus sector are strongly preferred.

Please note this is a remote role covering California territory. Ideal candidate would be based out of California. 

Essential Job Duties and Responsibilities:

• Develop and execute a territory sales strategy to meet or exceed revenue, margin, and market-share goals.
• Sell new and used fire apparatus, including pumpers, aerials, ladder trucks, rescues, tankers, wildland units, and other emergency-response vehicles.
• Build and maintain relationships with fire chiefs, fleet managers, municipal purchasing teams, government agencies, and emergency-services personnel.
• Prospect for new business through field visits, referrals, industry events, trade associations, networking, and market research.
• Evaluate customers’ operational requirements, department needs, fleet conditions, budgets, and replacement schedules.
• Provide consultative guidance on chassis selection, body configurations, pumps, aerial devices, water tanks, compartments, safety systems, and other apparatus components.
• Assist customers with developing detailed vehicle specifications and ensure proposed equipment meets operational requirements.
• Prepare and deliver product presentations, proposals, demonstrations, quotations, and bid responses.
• Coordinate fire apparatus demonstrations, factory visits, inspections, acceptance testing, and vehicle deliveries.
• Monitor public solicitations, municipal bid opportunities, cooperative purchasing programs, and government procurement schedules.
• Review requests for proposals, bid specifications, contracts, and purchasing requirements for accuracy and compliance.
• Collaborate with manufacturers, engineering teams, operations, service, parts, finance, and other internal departments throughout the sales process.
• Maintain accurate records of customer activity, opportunities, quotations, orders, and projected closing dates in the company’s CRM system.
• Provide customers with regular updates regarding production schedules, vehicle status, delivery timelines, and required documentation.
• Support customers with financing, leasing, trade-in evaluations, warranties, service agreements, and lifecycle-cost considerations.
• Conduct final vehicle walkthroughs and coordinate customer training with manufacturer or service representatives.
• Maintain strong knowledge of fire apparatus products, commercial truck chassis, competitive offerings, technological developments, and industry trends.
• Attend fire-service conferences, municipal meetings, trade shows, association events, and community functions.
• Provide ongoing post-sale support to promote customer satisfaction, repeat business, referrals, and long-term account retention.
• Follow all company policies, safety standards, ethical sales practices, and applicable regulatory requirements.
• Perform other duties as assigned.

Required Qualifications:

• High school diploma or equivalent required.
• Three or more years of sales experience in fire apparatus, emergency vehicles, commercial trucks, heavy equipment, fleet services, or a related industry.
• Demonstrated knowledge of fire apparatus, commercial vehicle components, chassis configurations, and equipment specifications.
• Experience working with fire departments, municipalities, government agencies, or public-sector procurement teams preferred.
• Understanding of municipal bidding, requests for proposals, purchasing contracts, and government sales cycles.
• Strong consultative selling, relationship-building, presentation, negotiation, and closing skills.
• Ability to read and interpret technical specifications, drawings, bid documents, and equipment proposals.
• Strong organizational skills with the ability to manage complex, long-term sales cycles and multiple customer projects.
• Proficiency with CRM platforms, Microsoft Office, and electronic proposal or quotation systems.
• Excellent written and verbal communication skills.
• Valid driver’s license with an acceptable driving record.
• Ability to travel frequently throughout the assigned territory and occasionally overnight.
• Hold a valid Commercial Drivers license (CDL) or have the ability to get one after employment starts

Preferred Qualifications:

• Bachelor’s degree in business, marketing, fire science, automotive technology, or a related field.
• Five or more years of fire apparatus or emergency-vehicle sales experience.
• Prior experience as a firefighter, fire apparatus operator, emergency-services professional, fleet manager, or apparatus technician.
• Knowledge of National Fire Protection Association standards, including NFPA 1900, and other regulations applicable to fire and emergency-response vehicles.
• Familiarity with vehicle financing, cooperative purchasing contracts, government grants, and municipal budget cycles.
• Established professional relationships within the fire-service community.

Physical Requirements: 

• Must be able to pass post-offer drug screening, physical examination and background check 

Compensation: 

• Base Salary: $125,000-$150,000 annually, (depending on qualifications, skills and experience)
• Plus Commission Plan
• Full-time position  

Benefits Velocity Vehicle Group Offers: 

• Fantastic Culture 
• 401k + match 
• Health, Dental & Vision Insurance + HSA & FSA 
• Employer paid Life Insurance 
• Paid Vacation Days 
• Sick Leave 
• Company perks such as employee discounts, company events and training programs 
• Excellent Training and Career Advancement Opportunities 

Velocity Vehicle Group is an equal opportunity employer. Velocity Vehicle Group prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.