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Goodville Mutual Casualty Company

Field Marketing Representative

Posted 21 days ago
5-10 years experience
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AI Summary

The Field Marketing Representative manages a defined territory to achieve production and profitability goals by nurturing relationships with independent agencies. They coordinate sales strategies, provide underwriting training, and prospect for new agency appointments.

Description

Summary:

This position is responsible for managing a defined territory assignment to achieve production and profitability goals by developing and nurturing relationships with professional independent agencies. This position is also responsible for integrating sales/marketing strategies and goals while coordinating and complementing the efforts of other departments within the company.


Functions:

  • Maintain a presence in the assigned territory to promote the company image and promote profitable growth in appointed agencies.
  • Assist agencies in marketing, including promotion of co-op advertising support, and underwriting within established guidelines.
  • Support agency growth and profitability goals with appropriate strategies/tactics.
  • Add value to each agency interaction through appropriate pre-call planning and by demonstrating effective post-visit follow-through.
  • Complete call reporting requirements in a timely manner.
  • Prospect and vet prospective new agency appointments within assigned territory.
  • Assist and support new and current agencies, primarily in assigned territory, with implementation in our Agency Portal(s) and staff training. 
  • Assist company underwriters by providing underwriting training to specific agencies or agents.
  • Work collaboratively with the underwriting department to address questionable underwriting practices or adverse trends.  
  • Participate in state agency association events and trade shows when appropriate.
  • Maximize productive interactions with agencies through the execution of the agency segmentation model.
  • Gather relevant coverage and pricing information to help maintain a competitive company posture in assigned region.
  • In collaboration with other departments, formulate solutions for agency or company concerns regarding agency relationships.
  • Maintain knowledge of the current industry and marketing practices/trends through continuing education.
  • Pursue appropriate Property and Casualty insurance designations including but not limited to CPCU.
  • Perform other duties as assigned.


Requirements

  • Bachelor’s degree or equivalent education in marketing, management, or communications, with demonstrated skills in these areas, required.
  • Five years’ experience in marketing and/or underwriting Property and Casualty insurance products, services, and/or independent agency operations required; familiarity with Mennonite/Brethren niche market preferred.
  • Ability to develop a thorough understanding of company underwriting guidelines and to explain the company’s lines of coverage required.
  • Highly effective interpersonal and communication skills required.
  • Ability to work independently and to exercise sound judgment based on company policies and procedures required.
  • Ability to work effectively with company computer systems and processing methods, and agency management systems required.
  • Thorough knowledge of insurance regulations and laws of assigned states preferred.
  • Ability to plan, organize and maintain a travel schedule required.
  • Ability to work flexible hours, travel to all organization offices (including in Pennsylvania, Ohio, and South Dakota) and travel to vendor work sites required.
  • Ability to work in an office environment with moderate noise level, remain in a stationary position and operate a computer a majority of the time required.
  • Ability to move throughout the office to access work materials and to move work materials weighing up to ten pounds daily required.
  • Ability to perform the essential functions of the job with or without reasonable accommodation required.


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