Field Marketing Manager, Middle East & Africa

As the Field Marketing Manager for the Middle East and Africa, you will play a key role in driving regional growth across the MEA markets, with a particular focus on UAE, Saudi Arabia and South Africa as our key markets in the region. This is a brand new role at Chainguard, giving you the opportunity to shape the strategy, and put your stamp on something great from day one.

You will own and execute the regional field marketing strategy, partnering closely with Regional Directors, Sales, BDRs, Channel Partners, Channel teams, SEs, and the wider EMEA Marketing team to build pipeline, accelerate deals, and strengthen Chainguard's presence in the market.

What You'll Do

Own Regional Demand & Pipeline Growth

• Develop and execute integrated marketing plans aligned to Middle East and Africa pipeline and revenue targets.
• Drive full funnel demand generation across priority accounts and key market segments
• Align marketing initiatives closely with regional sales priorities and account strategies

Execute High Impact Programs

• Deliver a mix of field marketing programs including executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations
• Localise and amplify global campaigns to resonate with regional audiences.
• Leverage digital marketing and ABM strategies to increase engagement and pipeline impact

Drive Strategic Account Engagement

• Partner with Sales teams to identify and activate Tier 1 and strategic accounts
• Build targeted, multi touch campaigns that support complex enterprise buying journeys
• Create personalised engagement strategies that help accelerate opportunities through the funnel

Strengthen Sales & Marketing Alignment

• Act as a trusted marketing partner to Regional Directors, Sales teams, and BDRs
• Align on GTM priorities, territory planning, and campaign execution
• Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity

Build Channel Led Growth

• Build strong, collaborative relationships with Channel Partners and the Channel team as a core part of the role.
• Develop and execute joint marketing programmes with Channel Partners to drive co branded demand generation and pipeline
• Work closely with Channel Sales to identify partner led opportunities and build scalable, repeatable GTM motions across the Middle East and Africa region
• Equip Channel Partners with the tools, content, and campaign support they need to represent Chainguard effectively in market
• Increase regional reach through strategic alliances and ecosystem engagement

Contribute to EMEA Strategy

• Support pan EMEA campaigns, events, and strategic initiatives
• Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across EMEA

Measure, Optimise & Scale

• Track and analyse pipeline contribution, engagement, and ROI metrics
• Use performance insights to continuously optimise programs and investment decisions
• Build scalable processes and frameworks to support regional growth

What We're Looking For

• 5+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred)
• Experience developing and executing regional marketing programs across Middle East and Africa markets, ideally with a strong understanding of UAE, Saudi Arabia and South Africa
• Proven experience building and growing channel led marketing programmes, ideally within a B2B technology or channel partner ecosystem
• Fluency in Arabic preferred, alongside English
• Strong collaboration skills with Sales, SDR/BDR, Channel Partners, Channel teams, and cross functional teams to drive measurable pipeline outcomes
• Understanding of the cloud native, DevSecOps, or software supply chain security landscape is highly desirable
• Data driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimisation
• Excellent communication and stakeholder management skills, with the ability to influence across multiple levels of the organisation and with external partners
• A builder mentality with the ability to operate effectively in a fast paced, high growth environment, and genuine enthusiasm for building a new region from the ground up
• Willingness to travel approximately 25% across the region for events, partner engagement, and team collaboration