Field and Product Marketing Leader

Who we are

GenAIz unlocks the value of life sciences enterprise data, connecting systems with ethical and compliant AI-powered intelligent solutions so teams can act with clarity, confidence, and speed. As a 100% remote (based in Montréal) pre-Series A startup, GenAIz operates in a fast-paced, entrepreneurial environment where your contribution will have a significant impact. There’s no better place to show the world what you’re capable of.

Job Description

We are looking for a qualified candidate who can grow GenAIz’ footprint with our core pharmaceutical, biotechnology and other life science manufacturing, research and development organizations. You will report to our commercial leader, the Chief Revenue Officer. You will execute a variety of marketing activities with a clear focus on field and product marketing, collaborating closely with Product, Engineering, and Sales to develop, and independently execute, field marketing and product marketing activities that drive brand visibility and new pipeline.

As the company continues to scale, the right candidate will have the opportunity to evolve the role into a Head of Marketing position, with the potential to hire and lead a small but mighty marketing team and agencies.

Key activities include:

• Event Marketing: identify the right mix of conferences, trade shows and proprietary events like roadshows and virtual events that build brand awareness with the right set of buyers. Then convert that awareness into action with pre-event planning and preparation, set up meetings with prospects before the event, create and deliver event content to event organizers and sales, provide onsite event support to sales and business development staff, and follow up with prospects to convert event participation into Marketing Qualified Accounts (MQAs).
• Field Marketing: support Sales with targeted, data-driven Account Based Marketing (ABM) activities. This includes sales development campaigns using outbound CRM campaigns and LinkedIN Sales Navigator. Drive inbound marketing with social media activities such as LinkedIn and other content marketing. Convert interest into sales meetings and demos using landing pages and other web and digital content.
• Product Marketing: Collaborate closely with Product Management to develop product messaging, Ideal Customer Profiles (ICPs), Buyer Personas and sales collateral, including product sheets, brochures, presentations, web copy and event materials. Support Product Management’s development of sales enablement materials and training.
• Budget management: collaborate with CFO to manage the marketing budget. Stay ahead of invoicing and billing, and create the business case for new marketing expenditures.
• Continuous learning: use data-driven approaches to measure marketing effectiveness, and identify ways to improve for the next go-around.

Minimum Required Qualifications:

• A Bachelor’s degree or college certification in Marketing, Communications, Commerce or related field.
• At least 3 years’ experience in field, product or content marketing for software, SaaS, or AI solutions or services for business (B2B), with at least 1 of those years in an early-stage startup.
• Proven experience in developing and running Field Marketing campaigns, Account Based Marketing (ABM) campaigns, content marketing campaigns, or other examples of driving qualified marketing accounts.
• Bilingual in English and French.
• Must be based in Canada, and available Eastern Time hours (9am ET to 5pm ET)

Additional qualifications that will make you stand out:

• Experience with Hubspot MarketingHub or similar CRM / marketing automation platform. A HubSpot MarketingHub certification is a plus.
• Experience with HubSpot ContentHub or WordPress web content management system (CMS). A HubSpot ContentHub certification is a plus.
• Experience with HubSpot SalesHub or similar SMB-focused CRM / sales force automation platform. A certification in HubSpot SalesHub is a plus.
• LinkedIN Sales Navigator and LinkedIN Ads experience a plus.
• Experience in Pharmaceuticals, Biotechnology, or other Life Sciences a plus.
• Comfortable working independently as a sole contributor, with a strong sense of how to balance collaboration and independent action.
• Derives energy and satisfaction from building and learning something new every day.
• Excellent time management and ability to prioritize rapidly shifting or conflicting requirements.
• Based in Quebec or Ontario is a plus.