Elite B2B Lead Generation Manager

About PlanITROI  

For more than 25 years, PlanITROI has helped organizations maximize the value of their retired technology through secure IT Asset Disposition (ITAD), lifecycle management, reverse logistics, refurbishment, repair, redeployment, and re-marketing services. Every device we recover creates financial value for our clients while extending technology life and helping provide affordable devices to individuals, schools, nonprofits, and businesses worldwide. PlanITROI is a recognized leader in sustainable IT lifecycle solutions, helping enterprise organizations improve financial performance, strengthen security, and advance ESG initiatives through our circular economy model.  

Elite B2B Lead Generation Manager 

Build the outbound engine that gets us into the world's largest companies before they start shopping. 

The Elite B2B Lead Generation Manager will build the outbound engine and report on it hands-on. You'll own pipeline outbound creation from signal to booked meetings using modern, digital, AI-driven intent data to find companies in-market for IT lifecycle services before they start shopping. PlanITROI has 5,000+ target enterprise accounts and more than 250,000 potential decision-makers and influencers. We are seeking an elite B2B lead generation leader who knows how to use data, intent signals, AI, automation and targeted human outreach to identify the right company, the right person and the right time to engage. 

This role will report directly to the CEO and Chief Strategy Officer and have the authority to build and improve the systems. 

The challenge: 

Most large enterprises already have an IT Asset Disposition (ITAD) provider. If we wait until an RFP is issued, we're often too late. PlanITROI wins when we get into the conversation earlier and shifts the discussion from disposal cost to recovery value, reuse, lifecycle services and measurable financial results. Your job is to build the engine that gets us there first. 

What do you get in this role? 

• Ownership: Build the strategy, technology stack, workflows, automation and operating model. 
• Scale: 5,000+ enterprise targets and 250,000+ relevant contacts. 
• Direct executive access: Work directly with the CEO and Chief Strategy Officer. 
• Investment: Use our existing technology and recommend better tools when they will produce better results. 
• Measurable impact: Your results will be visible in qualified meetings, pipelines, and revenue. 
• Ability to build: This is not a finished system you inherit. We expect you to make it materially better. 

What you will own: 

• Find buyers before they find us. 
  Use intent data, AI, and buying signals such as hardware refreshes, corporate changes, technology initiatives, and other triggers to prioritize accounts and contacts. 
• Run the outbound engine. 
  Build and optimize multichannel outreach across email, phone, LinkedIn, AI-assisted outreach and other channels that convert. 
• Automate aggressively. 
  We do not want to solve a 250,000-contact problem by adding people. Use technology, automation, and external resources wherever they outperform manual work. 
• Create qualified opportunities. 
  Sales should receive more than a booked meeting. They should know why the account may be in the market, who matters, the likely need, timing, and potential opportunity. 
• Own the numbers. 
  Maintain live reporting across activity, connections, responses, meetings, qualified opportunities, pipeline and conversion by account, persona, trigger and channel. 
• Test constantly. Scale what works. Pivot from what doesn't. 

Who we are looking for: 

• We care about what you have built, not where you went to school. 
• Proven experience building modern B2B lead generation programs targeting large enterprises, ideally companies with 10,000+ employees. 
• You understand complex, multi-persona sales with long buying cycles and opportunities that can exceed $1 million annually. 
• You should be highly capable of using platforms such as Salesforce, Apollo, ZoomInfo, LinkedIn Sales Navigator, Clay, 6sense, Bombora or comparable technology. 
• Most importantly, you know how to connect the technology into a system that produces a qualified pipeline. 
• IT services, ITAD, lifecycle services or computer hardware experience is a plus, not a requirement. 

How You Operate: 

• Analytical and metrics driven. You know your numbers without looking them up. 
• Clear, direct communicator in writing and in meetings 
• Self-starter who owns problems and solves them 
• Aligned with a purpose-driven business that measures success in both revenue and impact 

Show us what you have done: 

Be prepared to discuss: 

• TAM, accounts and contacts you managed 
• What you personally built versus inherited 
• Technology and automation you used 
• Outreach and conversion metrics 
• Meetings and qualified pipeline created 
• What failed and what you changed 

If you're elite at B2B lead generation, the numbers should tell the story. 

Why PlanITROI? 

You will not be trying to create demand for an unknown company. PlanITROI is one of the top 10 global providers followed by Gartner in the IT Asset Disposition and Lifecycle Services industry. 

We are also the only Platinum partner of IAITAM, the International Association of IT Asset Managers, the only global association focused specifically on IT Asset Management. 

That credibility gives you something meaningful to take to the market. You have recognized industry positioning, established enterprise experience, and a differentiated story before you send the first message. 

We already have the market, the target accounts, and the credibility. Your opportunity is to build the lead generation engine that turns those advantages into a qualified pipeline and revenue. 

PlanITROI offers a comprehensive benefits package, including health insurance, a 401(k) with company match, paid time off, and more. We are an Equal Opportunity Employer and value diversity at all levels of the organization.   

Learn more about us:  

www.planitroi.com | www.digitaldreamsproject.com | www.nextratech.com