E-commerce PPC Specialist / Paid Marketer | A Next-Generation HealthTech & Safety Innovator

Function: Performance Marketing / Growth

Experience: 4+ Years of relevant hands-on e-commerce performance marketing experience

Engagement Format: Full-time

Work Mode: Fully Remote – Work from Anywhere

About the Company & Role

Our client is a growing business focused on scaling its online presence through performance-led marketing and customer-centric digital experiences.

We are looking for an E-commerce PPC Specialist / Paid Growth Marketer to own and scale the paid acquisition channel end to end. The ideal candidate will bring hands-on expertise across search, social and marketplace advertising, supported by strong analytics, conversion optimisation and retention marketing capabilities.

This role requires someone who can independently manage campaigns, optimise marketing investments and translate performance data into measurable business growth.

Key Responsibilities

• Paid Media & Campaign Management: Plan, execute and optimise e-commerce campaigns across Google Ads, Bing Ads, Meta Ads, Amazon Ads and Walmart Ads.

• Marketplace Advertising: Manage Amazon PPC and Walmart PPC campaigns, including affiliate marketing initiatives across relevant marketplaces.

• Growth Channel Expansion: Support growth through social media and affiliate marketing, identifying opportunities to diversify customer acquisition.

• Analytics & Attribution: Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking and attribution frameworks.

• Conversion Rate Optimisation: Run A/B tests, optimise landing pages and improve conversion rates across the customer journey.

• Email & Retention Marketing: Own email marketing and retention initiatives to improve repeat purchases and customer lifetime value (CLV).

• AI-led Customer Engagement: Explore and implement AI chatbots to improve customer engagement, support and conversion.

• Budget & ROI Management: Own advertising budgets, monitor campaign efficiency and optimise spend against revenue and return on ad spend (ROAS) goals.

• Performance Reporting: Track campaign metrics, analyse performance trends, identify growth opportunities and recommend data-backed improvements.

• Cross-functional Collaboration: Work closely with the business owner and wider team to align paid marketing initiatives with overall growth objectives.

Skills & Experience Required

• Demonstrated hands-on experience in e-commerce performance marketing, with ownership of online customer acquisition and growth.

• Strong practical experience across Google Ads, Bing Ads and Meta Ads.

• Hands-on experience managing Amazon PPC and Walmart PPC campaigns.

• Experience with social media marketing and affiliate marketing, including marketplace affiliate programmes.

• Proficiency in GA4, Google Tag Manager, conversion tracking and attribution setup.

• Practical experience with CRO, A/B testing and landing page optimisation.

• Experience managing email marketing and retention initiatives.

• Ability to independently manage campaign strategy, execution, optimisation, budgets and reporting.

• Strong analytical skills, commercial awareness and a clear focus on measurable business outcomes.

• Ability to work independently in a remote, fast-paced environment and adapt quickly to changing priorities.

Good to Have

• Experience using WhatConverts or similar call tracking and marketing attribution platforms.

• Experience implementing AI chatbots for customer engagement or conversion optimisation.

• Exposure to safety, healthcare, insurance or other regulated industries.

What Makes This Opportunity Interesting?

• End-to-end ownership: Take responsibility for the paid growth channel, from strategy and execution to optimisation and reporting.

• Remote flexibility: Work remotely from anywhere.

• Multi-channel exposure: Work across search, social, marketplaces, affiliate marketing, analytics and retention.

• Direct business impact: Influence acquisition efficiency, conversion performance and overall e-commerce growth.

If you are a hands-on e-commerce performance marketer who enjoys taking ownership, experimenting with new approaches and scaling campaigns through data-driven decisions, we would love to hear from you.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team