Distribution Channel Marketing Manager

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Team and Role:

The Logitech for Business (L4B) Distribution Channel Marketing Manager is responsible for growing Logitech for Business solution revenue through our North American distribution network. This role is uniquely focused on empowering our Distribution Partners to activate, enable, and scale growth across their massive ecosystems of long-tail partners, ultimately driving measurable revenue and customer acquisition for the Logitech for Business (L4B) portfolio.

As a key member of the North America L4B Marketing Team, the Distribution Channel Marketing Manager will be responsible for building a marketing strategy that serves the capabilities, constraints, and business objectives of this channel segment, then assisting in the execution of the programs and tactics that support that strategy. Programs include to-channel tactics such as enablement, training, incentives, advertising, email, events and funded headcount. 

The Distribution Channel Marketer will articulate the business need for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement. 

This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Distribution Channel Marketing Manager will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The ideal candidate must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you’ll need for success at Logitech. In this role you will:

• Drive Distribution Strategy: Reporting to the Manager, Channel Marketing in North America (NAM), you will lead the strategy and execution of marketing efforts tailored exclusively for Distribution Partners across B2B product categories.
• Activate the Long-Tail: Design and execute scalable, programmatic "one-to-many" marketing campaigns through our distributors, specifically engineered to acquire, educate, and grow long-tail channel partners.
• Build Brand Differentiation & Preference: Champion the Logitech for Business brand within the distribution ecosystem. Develop programs that highlight our competitive differentiation and premium positioning to drive preference and mindshare among thousands of downstream partners.
• Generate B2B Demand & Pipeline: Collaborate with distribution partners to create joint, integrated marketing initiatives that drive measurable lead-generation and pipeline growth, effectively utilizing co-marketing and MDF (Marketing Development Funds).
• Align Cross-Functionally: Work seamlessly with GTM teams, Central Marketing, Demand Gen, Channel Programs and Channel Sales to ensure distribution-led growth strategies align with broader mutually agreed goals and revenue priorities.
• Develop Business Plans: Create and manage quarterly channel marketing joint business plans for focus distributors as part of the Partner Connect Program, tying all marketing activities directly to measurable business outcomes.
• Execute & Optimize Campaigns: Help build and define campaigns (including ad copy, content, design, landing page creation, and localizations) in partnership with central channel marketing, regional channel marketing and distribution key contacts. Monitor, analyze, and optimize performance across all channels to exceed KPI benchmarks and revenue attribution targets. 
• Invest Marketing Development Funds (MDF) across channel programs and campaigns in a way that serves the channel partners while helping Logitech achieve business objectives.
• Share Actionable Insights: Consolidate campaign results and analytics to extract actionable insights. Share best practices strategies across the broader NAM channel marketing team.
• Develop metrics and measures to track Logitech’s share of the relevant growth channel revenue, progress towards capturing additional share, and program results. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum).

In addition, this role will have regional responsibility for the following:

• Design, deploy and track performance across North America of one-to-many B2B channel marketing campaigns that benefit the longtail reseller partners. 
• Deploy a marketing concierge program utilizing Logitech MDF funds to service the longtail reseller segment. 

Key Qualifications:

For consideration, you must bring the following minimum skills and behaviors to our team:

• Strong B2B distribution channel marketing experience, with specific and proven expertise managing top-tier Distribution Partners (2-Tier channel models) in North America.
• Proven track record of developing scalable marketing programs that successfully activate long-tail partners and yield measurable pipeline growth and partner acquisition.
• Brand Building Expertise: Demonstrated ability to drive brand differentiation and position B2B technology solutions effectively within a crowded channel landscape.
• MarTech Proficiency: Hands-on experience with B2B marketing technology and analytics tools such as Marketo, SFDC (Salesforce), Conversica, Tableau, etc.
• Digital Campaign Execution: Extensive background in media planning, concepting, execution, and performance analysis across performance marketing channels (Publishers, SEM, Programmatic Display, Retargeting Native, Paid Social).
• Analytical Mindset: Capacity to think strategically and master execution; highly capable of translating raw data into actionable insights and strategic guidance.
• Self-Starter: Able to independently structure and manage workflow, budgets, and priorities within a fast-paced, global organization.
   

Education:

• BA/BS in Marketing or equivalent industry experience.

Location:

Logitech is dedicated to empowering our teams wherever they are, creating a vibrant culture built on trust, connectivity, and growth. For this full-time remote role, to best serve our partners, our location strategy focuses on remote candidates in South Carolina or hybrid candidates from the Dallas Metro Area;

#LI-CT1

This position offers an annual salary of typically between $ 90K and $ 140K dependent on location and experience.  In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills,

Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave. 

Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance. 

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.