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The Director of Revenue Marketing will own revenue metrics across the customer lifecycle and lead cross-functional analytics to drive acquisition, conversion, and retention. They are responsible for building revenue analytics infrastructure, managing the marketing tech stack, and identifying initiatives to improve unit economics.
About The Princeton Review
The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company’s Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn, YouTube and Instagram.
About the Position
We're looking for a strategic analytics leader to own revenue metrics across the customer lifecycle—from acquisition through retention. This role is perfect for someone who loves understanding the complete customer journey, optimizing unit economics, and empowering teams with data-driven insights that directly impact company growth.
You'll report to our VP of Consumer Revenue and partner with marketing, sales, and customer success teams. You’ll have insights to lead cross-functional analytics that drive customer acquisition, conversion, and retention. This leader will own marketing analytics alongside sales funnel insights and customer lifetime value metrics. You'll translate complex data into actionable insights that directly impact our revenue and unit economics. You'll blend marketing analytics rigor with sales funnel insights and customer lifetime value optimization.
What You'll Do
Who You Are
You have 7–10+ years of analytics experience, with proven expertise in both marketing analytics and revenue metrics (CAC, LTV, retention). You're comfortable diving deep into data while keeping business impact front and center. You thrive in cross-functional environments and love translating data into decisions.
Key Skills & Experience:
Nice to Have:
The Princeton Review and Tutor.com offer a competitive salary which commensurates with experience and skills.
The Princeton Review is an equal employment opportunity employer. The Princeton Review’s policy is not to discriminate against any applicant or employee based on, and all qualified applicants will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other basis protected by applicable law. The Princeton Review also prohibits harassment of applicants or employees based on any of these protected categories. It is also The Princeton Review’s policy to comply with all applicable laws respecting consideration of unemployment status in making hiring decisions.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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