Director Product Market Development

1. Market Intelligence and Strategic Insight
    Gathers and translates customer, market, and competitive insights into actionable product and commercial strategies. 
2. Product Strategy and Market Fit
    Aligns product specifications, positioning, and development priorities with customer needs to support successful RUO market adoption. 
3. KOL and Customer Relationship Development
    Builds trusted, long-term relationships with key opinion leaders, laboratory decision-makers, research institutions, and other influential customers. 
4. Cross-Functional Collaboration
    Partners effectively with Commercial, Business Development, R&D, Medical Affairs, and other teams to align priorities and advance product and data-development opportunities. 
5. Go-to-Market Execution and Market Adoption
    Develops and executes go-to-market and Early Access Program strategies that drive institutional engagement and initial product adoption. 
6. Business Acumen and Results Orientation
    Uses market segmentation, forecasting, competitive analysis, and budget awareness to prioritize initiatives and deliver measurable commercial results.

Professional Experience

This role is responsible for developing, leading and executing the commercial RUO product strategy across IMDx’s portfolio of oncology and transplant products. In this role, this person will develop long-term relationships with key decision makers and influencers in the clinical laboratory and research laboratory sphere of influence. They will drive market intelligence to inform our product and clinical development roadmap to ensure that our products are meeting a need in the market and have the highest success of adoption in the RUO market. They will use their experience in the RUO space, along with market feedback to ensure we are building products that the market will be able to use. They will be responsible for identifying and targeting key customer segments, obtaining feedback to inform product development design and specifications, align our strategy around the needs of the market and driving initial market adoption from key customer segments.

What You Bring To The Table