Director of Sales

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

---

Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Director of Sales

Remote: Open to fully remote candidates based in a major city within the state of Florida. (Miami, Orlando, Tampa, or Jacksonville markets)

Travel Requirements: This position requires up to 50% domestic travel.

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: Yes

Role Type: Full-Time

Salary Range: $125,000 - $130,000 

Position Overview

Reporting to the Vice President of Sales, the Director of Sales is responsible for sales, distribution, and revenue targets within assigned geography of PepsiCo and Franchise distributor partners. Leading the CELH DSD field sales team to ensure retail execution and achievement of sales goals across all retail channels.

Requirements

• Experience: 5+ years of field-based sales team leadership along with distributor management in CPG but specifically within DSD beverage preferred

• Education: Bachelor’s degree preferred
• Proficiency in Microsoft Office, Power Bi dashboards, and various other data reporting tools
• Strong business planning, presentation, and cross-functional leadership skills
• Must be able to travel overnight extensively across the assigned market

Key Responsibilities

• Lead and manage the DSD network across Florida serving as the primary point of contact for the Pepsi leadership team across the market
• Conduct quarterly business reviews with internal/external leadership groups
• Lead a field sales organization comprised of various levels of employees including Regional Managers, District Managers, Territory Managers, and Merchandisers in all aspects of business
• Develop a high performing team to work within our DSD network to drive best in class retail execution
• Provide mentorship and career development opportunities
• Own execution of customer initiatives, new product launches, and trade marketing campaigns
• In market collaboration and support thru market blitzes in key focus markets
• Conduct quarterly business reviews with internal/external leadership groups

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to careers@celsius.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.