The Director of Product Marketing will define product positioning, messaging, and go-to-market strategies while building sales enablement programs. They will also conduct market analysis, develop thought leadership content, and mentor team members as the function scales.
What You'll Do:
Define product positioning and messaging across our portfolio and for each buyer persona, including CISOs, TPRM program leaders, GRC and compliance executives, and procurement
Partner with Product Management to plan and execute go-to-market launches for new products, features, and AI capabilities
Build a sales enablement program that gives our sellers and business development representatives the knowledge, talk tracks, and tools to lead with value
Create and maintain sales tools, including pitch decks, battlecards, solution briefs, datasheets, and demo narratives
Conduct ongoing market, customer and competitive analysis, and turn insights into recommendations for product and marketing strategy
Support analyst relations by preparing briefings, inquiries, and submissions for firms such as Gartner and Forrester
Develop thought leadership content, including whitepapers, guides, blogs, and webinars, in partnership with Demand Generation
Work with Customer Marketing to capture customer proof points, case studies, and voice-of-customer insights
Represent ProcessUnity at industry events, webinars, and customer meetings
Use AI tools to accelerate research, content creation, and enablement, and build AI-assisted workflows that let a lean team deliver at scale
Grow the function over time by hiring and mentoring product marketing team members as the business scales
Qualifications
A bachelor's degree in marketing, business administration, a related field, or equivalent experience
8+ years of product marketing experience in B2B software, with a track record of successful product launches
Exceptional writing and editing skills, with the ability to make complex technical concepts clear and compelling
Proven ability to build sales enablement programs that sellers actually use
Strong market and competitive research skills, with a data-driven approach to positioning decisions
Hands-on fluency with generative AI tools (such as Claude, ChatGPT or Copilot) and a track record of using them to work faster without sacrificing quality. Experience positioning AI-powered products preferred
Ability to thrive as a hands-on individual contributor while building toward leading a team
Strong presentation skills and the confidence to represent ProcessUnity with customers and at industry events
Familiarity with Salesforce.com and marketing automation platforms such as Marketo
Willingness to travel occasionally for customer meetings and industry events
Experience working with industry analysts preferred
Experience in Third-Party Risk Management, cybersecurity, GRC or risk management strongly preferred
Compensation Range: $135,000 - $165,000 depending on experience
ProcessUnity is committed to providing an inclusive and equitable workplace where people of all backgrounds, identities, and life experiences can thrive. ProcessUnity is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
Verified
