Director of Marketing

About Lumen Energy

Lumen Energy is the modern solar broker for the nation's largest real estate owners, transforming underutilized rooftops into profitable solar revenue. Our proprietary Lux Engine provides investment-grade financial and technical analysis at the portfolio level, giving owners clarity and confidence immediately. Once vetted, projects are put to bid, and leading developers compete transparently. With Lumen Energy on their side of the table, providing white-glove service at every step, owners unlock predictable ancillary income, advance sustainability and resiliency goals, and scale solar adoption across their portfolios—without distraction from their core business.

Backed by world-class investors including Lowercarbon Capital and Designer Fund, we work with leading commercial real estate customers such as Nuveen, KKR, and J.P. Morgan Asset Management. We're a team of builders from Stripe, Google X, Arcadia, and Siemens, united by our mission to power the built world with profitable clean energy.

Role Overview

We're seeking an experienced Director of Marketing to lead and scale our marketing function during a critical growth phase. Reporting to our Head of Sales Operations, you'll initially manage a team of two direct reports (GTM & Campaign Manager and Content & Events Manager) and drive the full marketing strategy—from brand/product positioning and demand generation to content creation and event execution.

This is a rare opportunity to build and lead an AI-savvy, high-impact marketing team at a mission-driven company transforming how institutional real estate owners approach clean energy. You'll work at the intersection of product marketing, demand generation, and brand storytelling, with direct influence on pipeline, revenue, and company positioning in a market showing unprecedented demand growth during a transformational time in our energy history.

The ideal candidate is a player-coach who can both set strategic direction and roll up their sleeves as an individual contributor when the team has gaps. You bring deep B2B and product marketing expertise, a track record of building teams and processes, and the ability to drive measurable business outcomes in a fast-paced environment. You are a people-first leader and generous collaborator: quick to credit, slow to blame, and easy to work alongside

Responsibilities

Team Leadership & Development

• Hire, mentor, and manage a growing marketing team (starting with two direct reports)

• Set clear goals, priorities, and performance metrics aligned with company OKRs

• Foster a culture of experimentation, data-driven decision making, and continuous improvement

• Develop team capabilities through coaching, feedback, and professional development

• Build scalable processes and automated systems as the team grows

Strategic Marketing Leadership

• Own the marketing strategy and roadmap in partnership with the leadership team

• Define and refine our Ideal Customer Profile and go-to-market segmentation

• Drive product marketing and positioning strategy, ensuring messaging consistency across all channels

• Set and track KPIs for pipeline generation, brand awareness, and marketing-influenced revenue

• Translate business objectives into prioritized marketing initiatives with measurable outcomes

Demand Generation & Pipeline

• Own top-of-funnel strategy and execution, including ABM programs targeting institutional CRE owners

• Drive multi-channel campaign strategy (outbound, paid, content, events) to generate qualified pipeline

• Optimize marketing technology stack and attribution models

• Partner closely with Sales to ensure alignment on lead quality, handoff processes, and opportunity acceleration

• Report on marketing performance, pipeline contribution, and ROI to executive leadership

Brand, Content & Thought Leadership

• Elevate brand positioning and visual identity to match company growth stage and market opportunity

• Oversee content strategy across blogs, videos, social media, webinars, and thought leadership

• Ensure brand consistency and messaging integrity across all touchpoints

• Lead event strategy including sponsorships, conferences, webinars, and executive engagements

• Position Lumen Energy and its executives as category leaders in commercial solar and clean energy

Cross-Functional Collaboration

• Serve as the marketing partner to Sales, Product, and executive leadership

• Collaborate on go-to-market strategy for new products, markets, and partnerships

• Ensure sales enablement materials and tools support revenue goals

• Represent marketing in strategic company planning and decision making

Key Meetings & Rhythms

• CEO or Fractional CMO: 1:1: 1-2x/week

• Head of Sales Ops: 2x/week

• Marketing Team Leadership: Weekly team meeting, regular 1:1s with direct reports

• Sales-Marketing Alignment: Weekly or bi-weekly

• Executive Leadership/All-Hands: Weekly

• Cross-functional project meetings: As needed (design, product, operations)

Qualifications

Required

• 10+ years of progressive B2B marketing experience, with at least 3-5 years in leadership roles

• Proven track record building and scaling demand generation programs that drive measurable pipeline and revenue

• Experience managing and developing high-performing marketing teams

• Deep expertise across multiple marketing disciplines (demand gen, content, events, product marketing, brand)

• Strong analytical skills with ability to translate data into strategy and action

• Excellent communication and storytelling skills—both written and verbal

• Experience working closely with sales teams and understanding B2B sales cycles

• Comfort operating in fast-paced, high-growth environments with evolving priorities

• Strategic thinker who can also execute tactically when needed

Preferred

• Experience in climate tech, proptech, commercial real estate, or B2B SaaS

• Background selling to institutional buyers or complex, multi-stakeholder sales cycles

• Deep knowledge of ABM strategies and execution at scale

• Experience with HubSpot, Salesforce, and modern martech stacks

• Track record positioning category-creating or category-defining companies

• MBA or equivalent business experience

• Existing network in sustainability, commercial real estate, or clean energy sectors a plu

Compensation & Benefits

Salary Range: $172,000 - $215,000 base salary

Final compensation will be determined based on experience, skills, and geographic location

Additional compensation may include equity/stock options

Benefits include:

• Comprehensive health, dental, and vision insurance

• 401(k) plan

• Flexible PTO

• Remote work flexibility

• Professional development budget

• Equipment and home office stipend

• Leadership development opportunities

• Mission-driven work accelerating the clean energy transition

How to Apply

Please submit your resume and a cover letter to the hiring team. In your cover letter, we'd love to hear about:

• A demand generation program or marketing initiative you built that drove measurable business impact

• Your approach to building and scaling marketing teams

• Why you're excited about leading marketing at Lumen Energy specifically

• Examples of how you've positioned a product or company in a crowded or emerging market

Lumen Energy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.