Digital Marketing Strategist

Digital Marketing Strategist: Part-time or Full-time

Valley Hope  is expanding our Business team by adding this new role of Digital Marketing Strategist.  This can be part-time or full-time work-from-home position; however, the ideal candidate with reside within an hour drive of a Valley Hope of Overland Park facility.

Valley Hope restores lives affected by addiction and supports lifelong recovery.  At Valley Hope, our mission comes to life through our core values of Character, Compassion, and Commitment.  Are you ready to join an organization where you can make an extraordinary impact, conquering addiction one patient and family at a time?  If so, Valley Hope welcomes you!

With a near 60-year legacy of helping patients and families, Valley Hope is nationally known as a trusted provider of addiction treatment and recovery support. 

Our work is mission-driven, supported by a strong culture of teamwork and a compassionate environment that is the foundation of the Valley Hope organization.

EDUCATION & EXPERIENCE:

Required: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent work experience.
• Three (3) years of digital marketing experience.
• One (1) year of experience working on healthcare marketing campaigns
• Experience managing paid search (Google Ads), PPC campaigns, SEO initiatives, and digital advertising budgets.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and digital reporting platforms.
• Experience using content management systems (CMS), website optimization tools, and SEO platforms.
• Valid and unrestricted driver’s license.

  Preferred:  

• Masters’s degree in Marketing, Business, Communications, or a related field; or equivalent work experience
• Five (5) plus years of digital marketing experience.
• Three (3) plus years of experience working on healthcare marketing campaigns with a preference for behavioral health.
• Google Ads Certification and/or Google Analytics Certification.
• Experience with local SEO and multi-location marketing.

BENEFITS:

• Medical coverage — Valley Hope pays up to 85% of premiums
• Dental & vision plans at competitive rates
• Up to 27 days of PTO (based on position and tenure)
• 8 paid holidays (including a personal day)
• Paid parental leave
• 401(k) with employer match
• Tuition assistance to grow your career
• Student loan repayment support
• Public Student Loan Forgiveness (PSLF) eligible employer
• HSA & FSA options to manage healthcare costs
• Employee Assistance Program (EAP) for added support
• And more perks designed with you in mind!

JOB SUMMARY:

• Develops and executes integrated digital marketing strategies aligned with organizational goals and service line priorities.
• Identifies opportunities to expand brand awareness, increase qualified leads, and improve patient acquisition through digital channels.
• Monitors emerging digital marketing trends, technologies, and competitive activity to identify opportunities and recommend innovative strategies that improve digital marketing performance, patient acquisition, and brand visibility.
• Develops and manages local search strategies, including Google Business Profile optimization, location-specific SEO, online reputation management, and local listings to increase visibility and patient acquisition across all Valley Hope locations.
• Develops, manages, and optimizes paid search (PPC) and search engine marketing (SEM) campaigns.
• Leads search engine optimization (SEO) initiatives, including technical SEO, on-page optimization, local SEO, keyword strategy, and content optimization.
• Monitors search engine algorithm changes and implement strategies to maintain and improve organic rankings.
• Manages CRM and marketing automation platforms to support lead management, patient engagement, and campaign effectiveness.
• Collaborates with internal and external stakeholders to optimize website performance, user experience, and conversion rates.
• Partners with marketing, admissions, clinical leadership, and business development teams to support organizational initiatives.
• Tracks key performance indicators (KPIs), website traffic, campaign effectiveness, lead generation, and return on investment.
• Develops dashboards and reports to communicate digital marketing performance and strategic recommendations.
• Ensures digital marketing efforts maintain brand standards and consistent messaging.
• Coordinates with outside agencies, vendors, and technology partners as appropriate.
• Maintains a current working knowledge of trends within substance abuse treatment industry and with State and Federal regulatory requirements and guidelines.
• Adheres to Valley Hope’s clinical philosophies, policies, and procedures as well as any other regulating bodies to ensure quality patient care.
• Participates in all assigned staff meetings, staff development, and training as required.   
• Interacts and communicates with others (patients, co-workers, management, and vendors) in a professional   and tactful manner including   treating   them with respect   and consideration regardless of their status or position.

WORK ENVIRONMENT:

• Office setting with traditional hours; weekend and evening hours may be required.
• Sitting for extended periods of time.
• Able to work at a rapid pace for long periods of time.
• Able to push, pull, pull up, bend at the knees and waist, twist body at the waist, raise and hold arms overhead, turn head-neck-shoulders as needed, grasp other items with hands, for either extended periods of time or many times throughout the workday.
• Able to work additional hours to the extent necessary.
• Ability to travel 10% of time if requested by Supervisor.  Travel can increase for situational circumstances.