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The Digital Marketing Specialist will drive business growth by identifying new opportunities and managing lead generation strategies. They will also execute email marketing campaigns and account-based marketing initiatives to enhance brand awareness and client engagement.
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and collaborate.
We are seeking a talented and driven Digital Marketing Specialist to join our team at Fingerpaint Branding. This role is ideal for marketers seeking a variety of experiences and excited to try new strategies to drive business growth. As a Digital Marketing Specialist, you will leverage digital marketing and content creation to enhance brand awareness, increase consideration, and generate leads for new business opportunities.
Primary Responsibilities
Business Understanding:
Identify and drive new opportunities through qualified leads
Become fluent in our branding and service offerings to effectively match clients with the right solutions
Email Marketing:
Develop engaging strategies to increase potential client engagement
Create compelling content that aligns with Fingerpaint Branding standards
Account-Based Marketing:
Target specific accounts with personalized and timely communications
Direct Outreach:
Initiate direct communication with potential clients via email and LinkedIn
Marketing Support:
Assist with events, conferences, and additional non-digital marketing initiatives as needed
Ideal Candidate
Experience in digital advertising, ad-tech, healthcare, or education industries (strongly preferred)
AI-savvy mentality with a willingness to try new approaches
Creative thinker with a passion for impactful campaign development
Excellent written communication skills
Detail-oriented and highly organized with a competitive spirit
Self-starter who thrives independently and as part of a team
Entrepreneurial, team-oriented mindset
Strong ability to prioritize, manage resources, and oversee multiple projects
Background and Experience
Bachelor’s Degree required (preferably in Marketing, Communications, or related field)
2–5 years of digital marketing experience
In-depth understanding of online marketing, lead generation, and conversion strategies
Hands-on experience with Hubspot as a key marketing tool
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
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