Digital Marketing & CRM Specialist (HubSpot) - WFH/Dayshift

Join a growing organisation seeking an experienced Digital Marketing Specialist to support digital campaigns, marketing automation, website management, and CRM operations. Working closely with a collaborative marketing team, you'll play a key role in delivering high-quality campaigns, improving customer journeys, maintaining digital platforms, and providing valuable marketing insights. This is an excellent opportunity for a detail-oriented marketing professional who thrives in a fast-paced, data-driven environment

• Manage and maintain HubSpot and related marketing systems to support campaign execution, lead generation, CRM activity, and reporting.
• Build, update, and maintain HubSpot workflows, forms, landing pages, email campaigns, automation rules, and contact lists.
• Support customer journeys, lead nurturing, email marketing, and marketing automation activities.
• Maintain CRM data quality, audience segmentation, campaign records, and marketing reporting.
• Support campaign setup, tracking, performance measurement, and ongoing optimisation across digital channels.
• Maintain and update WordPress websites, including publishing website content, blogs, landing pages, resources, and campaign-related updates.
• Work with internal teams to support product publishing, website content updates, and digital content accuracy.
• Support website improvements, user experience updates, and digital content alignment with campaign priorities.
• Support lead generation activities across paid, organic, owned, and account-based marketing channels.
• Assist with campaign tracking, attribution, conversion reporting, and performance analysis using tools such as Google Analytics 4.
• Implement SEO recommendations, website optimisation tasks, and content updates to support organic visibility.
• Support paid media administration, monitoring, and reporting across Google Ads or other digital advertising channels where required.
• Produce performance reports and identify opportunities to improve campaign execution, lead generation, marketing processes, and reporting accuracy.
• Work closely with the Senior Marketing Manager and broader marketing team to help turn marketing plans into clear, well-executed campaign activity.
• Other position-level duties as they arise.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Information Technology, or a related discipline is preferred.
• Minimum 5+ years' experience in digital marketing, CRM marketing, marketing automation, campaign execution, website management, or a similar role.
• Strong hands-on experience with HubSpot, including CRM management, workflows, automation, forms, landing pages, email marketing, reporting, segmentation, and campaign setup.
• Proven experience managing WordPress websites, implementing SEO best practices, website optimisation, content publishing, and performance tracking using Google Analytics 4.
• Solid understanding of digital marketing, including lead generation, email marketing, customer journeys, marketing automation, conversion tracking, and campaign performance across multiple digital channels.
• Excellent organisational, analytical, and communication skills with strong attention to detail and the ability to manage multiple priorities, maintain accurate CRM data, and work collaboratively with cross-functional stakeholders.
• Experience supporting B2B marketing, Google Ads or other paid media platforms, and Australian businesses will be highly regarded.

Benefits

Why Join Twoconnect?

We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity: 

• Work from home
• Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
• HMO with 2 free dependents and medical reimbursements
• Government-mandated benefits
• Work from home allowances
• Opportunities to work with leading companies in Australia and beyond
• Training programmes for career development
• Engaging company outings, team activities and wellness sessions
• Supportive, inclusive culture
• Dedicated managers focused on your growth and success

Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.

We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable. 

Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.

Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.