Digital Content & Web Manager

The DIGITAL CONTENT & WEB MANAGER is responsible for the day-to-day execution, maintenance, and optimization of digital content and customer experience within the SBD360 platform and DEWALT, STANLEY, BLACK+DECKER brand websites. The role ensures that pages, campaigns, product content, and merchandising activities are accurate, timely, customer-focused, and aligned with platform governance.

This role works closely with the Marketing, SBD360 Platform Owner and commercial stakeholders to activate digital initiatives, support launches and promotions, and maintain a high-quality digital experience for customers.

Key Responsibilities

• Manage related website content, page updates, and publishing activities within SBD360 and brand websites.
• Execute digital campaigns, promotions, launches, and merchandising activities for the brand
• Ensure product information, digital assets, banners, and customer-facing content are accurate and up to date
• Support customer journey optimization through content improvements, navigation updates, and merchandising execution
• Coordinate with marketing, sales, and product teams on content needs and campaign priorities
• Participate in testing, release validation, and issue follow-up related to content and experience
• Monitor site performance and identify opportunities to improve engagement, discoverability, and conversion
• Ensure compliance with publishing standards, brand guidelines, and platform governance
• Escalate issues, content gaps, or operational risks to the Platform Owner as needed
• Support reporting on digital activity and campaign effectiveness

Required Qualifications / Experience

• Bachelor’s degree in Marketing, Digital Media, Business, Communications, or related field
• 3-6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution
• Experience working with CMS tools and digital publishing workflows
• Experience supporting campaigns, promotions, or product launches in a digital environment
• Strong attention to detail and ability to manage multiple priorities
• Experience working with cross-functional stakeholders in a commercial or marketing setting

Preferred Qualifications

• Experience in B2B digital commerce or customer portal environments
• Familiarity with product information and digital asset workflows
• Exposure to analytics tools and performance reporting
• Experience supporting branded digital experiences in a multi-stakeholder environment
• Knowledge of SEO, accessibility, and digital merchandising practices

Core Competencies

• Execution excellence
• Attention to detail
• Brand stewardship
• Customer focus
• Collaboration
• Content management discipline
• Problem solving
• Responsiveness
• Organization and planning
• Continuous improvement mindset

Key Stakeholders / Interfaces

• SBD360 Platform Owner
• Marketing team
• Sales team
• Product Management
• Customer Service / Business Care
• IT / digital support teams
• Global / regional digital teams
• Creative/content contributors

Success Measures / KPIs

• Accuracy and timeliness of content updates
• On-time execution of campaigns and launches
• page engagement metrics
• Conversion / click-through performance of promotions
• Content quality and compliance
• Issue resolution responsiveness
• Stakeholder satisfaction
• Reduction in content errors or publishing rework
• Improvement in customer journey effectiveness for pages

 The DIGITAL CONTENT & WEB MANAGER is responsible for the day-to-day execution, maintenance, and optimization of digital content and customer experience within the SBD360 platform and DEWALT, STANLEY, BLACK+DECKER brand websites. The role ensures that pages, campaigns, product content, and merchandising activities are accurate, timely, customer-focused, and aligned with platform governance.

This role works closely with the Marketing, SBD360 Platform Owner and commercial stakeholders to activate digital initiatives, support launches and promotions, and maintain a high-quality digital experience for customers.

Key Responsibilities

• Manage related website content, page updates, and publishing activities within SBD360 and brand websites.
• Execute digital campaigns, promotions, launches, and merchandising activities for the brand
• Ensure product information, digital assets, banners, and customer-facing content are accurate and up to date
• Support customer journey optimization through content improvements, navigation updates, and merchandising execution
• Coordinate with marketing, sales, and product teams on content needs and campaign priorities
• Participate in testing, release validation, and issue follow-up related to content and experience
• Monitor site performance and identify opportunities to improve engagement, discoverability, and conversion
• Ensure compliance with publishing standards, brand guidelines, and platform governance
• Escalate issues, content gaps, or operational risks to the Platform Owner as needed
• Support reporting on digital activity and campaign effectiveness

Required Qualifications / Experience

• Bachelor’s degree in Marketing, Digital Media, Business, Communications, or related field
• 3-6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution
• Experience working with CMS tools and digital publishing workflows
• Experience supporting campaigns, promotions, or product launches in a digital environment
• Strong attention to detail and ability to manage multiple priorities
• Experience working with cross-functional stakeholders in a commercial or marketing setting

Preferred Qualifications

• Experience in B2B digital commerce or customer portal environments
• Familiarity with product information and digital asset workflows
• Exposure to analytics tools and performance reporting
• Experience supporting branded digital experiences in a multi-stakeholder environment
• Knowledge of SEO, accessibility, and digital merchandising practices

Core Competencies

• Execution excellence
• Attention to detail
• Brand stewardship
• Customer focus
• Collaboration
• Content management discipline
• Problem solving
• Responsiveness
• Organization and planning
• Continuous improvement mindset

Key Stakeholders / Interfaces

• SBD360 Platform Owner
• Marketing team
• Sales team
• Product Management
• Customer Service / Business Care
• IT / digital support teams
• Global / regional digital teams
• Creative/content contributors

Success Measures / KPIs

• Accuracy and timeliness of content updates
• On-time execution of campaigns and launches
• page engagement metrics
• Conversion / click-through performance of promotions
• Content quality and compliance
• Issue resolution responsiveness
• Stakeholder satisfaction
• Reduction in content errors or publishing rework
• Improvement in customer journey effectiveness for pages

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.