Digital Content Manager

About the role

Owns the technical performance, discoverability and optimization of digital content across search, AI-driven discovery and the website. Combines strong technical expertise in SEO, AEO/GEO, CMS, analytics and conversion optimization with good editorial judgement to improve how audiences find, experience and act on Syskit content.

Responsibilities

Own organic discoverability: develop and execute SEO, AEO and GEO approaches, including search intent, content architecture, internal linking, structured content, on-page optimization and technical SEO fundamentals.

Drive website performance: use HubSpot CMS confidently to build, manage and optimize pages and content experiences, identifying improvements to journeys, navigation, CTAs and conversion.

Use analysis to drive action: use Google Search Console, HubSpot, analytics and other search/AI visibility tools to understand performance, diagnose issues and identify opportunities. Turn data into an ongoing optimization roadmap.

Optimize content: audit existing content and determine what to improve, consolidate, restructure, repurpose or retire based on discoverability, audience need and commercial value.

Improve conversion: understand CRO principles and use data and experimentation to improve how visitors progress from content consumption to meaningful actions.

Strengthen digital authority: understand the role of review sites, third-party sources, backlinks, citations and external authority in traditional and AI-driven discovery, and work with Content, Comms and other teams to improve visibility.

Create and edit content: write, edit and restructure high-quality B2B content when required, working with existing writers as necessary.

Stay ahead: monitor developments in search, AI discovery and digital content technology, test new approaches and translate meaningful changes into action.

Skills and experience

• Strong understanding of SEO and modern search/discovery practices, including AEO and GEO
• Demonstrable experience working with a CMS; HubSpot CMS experience an advantage 
• Comfortable using Google Search Console, HubSpot reporting and web analytics tools
• Understanding of website conversion optimization, user journeys and content UX
• Able to interpret performance data and turn it into practical recommendations
• Understanding of technical SEO fundamentals without needing to be a developer
• Experience using AI and emerging content tools appropriately to improve research, production and optimization
• Strong collaboration skills across Content, Design, Product Marketing, Growth and Marketing Operations
• Strong B2B writing and editorial skills with good editorial judgment
• Curious, experimental and comfortable working in a rapidly changing digital environment
  

About Syskit

Syskit Point is the governance layer for Microsoft 365, giving IT teams full visibility and control over their environment from a single platform. Organizations use it to govern permissions and workspaces, reduce oversharing and data exposure, optimize storage and licensing costs, and roll out AI tools with confidence.

Founded in 2009, Syskit is trusted by more than 3,800 organizations worldwide, including Lego, Volvo, IBM, and STADA, many of them in regulated industries. Learn more at syskit.com.