Demand Generation Manager

Campaign Execution 

• Design and execute integrated campaigns across email, paid media, content, and webinars. 
• Leverage HubSpot for campaign automation, lead nurturing, and audience segmentation. 
• Develop landing pages and A/B tests to optimize conversion rates. 
• Manage and refine paid acquisition efforts (PPC, retargeting, social ads). 

Funnel Optimization & Revenue Alignment 

• Own the lead-to-revenue funnel, identifying opportunities to improve conversion rates. 
• Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution. 
• Implement and evolve lead scoring models based on engagement and fit. 

Performance Tracking & Insights 

• Manage contact and company data to effectively segment ICP marketing contactable audiences for a high volume of personalized campaigns 
• Measure performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact for all campaigns. 
• Build and deliver actionable performance dashboards in HubSpot. 
• Use data-driven insights to continually improve targeting, messaging, and channel mix. 

Content & Thought Leadership Activation 

• Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets. 
• Repurpose content for multiple channels to maximize reach and impact. 

Collaboration & Process Improvement 

• Maintain a shared marketing activities calendar to ensure alignment across campaigns and events. 
• Document and refine demand generation processes for scalability. 
• Drive sales and marketing alignment through regular check-ins and shared performance reviews. 

• Bachelor’s degree in marketing, business, communications, or related field. 
• 5+ years in demand generation or growth marketing for a B2B SaaS company. 
• Proven track record of meeting or exceeding lead and revenue targets. 
• Expert-level HubSpot skills (automation, workflows, lead scoring, data management, reporting). 
• Proficiency in SEO, paid media management, and conversion rate optimization. 
• Strong analytical skills with the ability to translate data into actionable strategies. 
• Exceptional collaboration skills and ability to work cross-functionally in a remote environment. 
• Minimal travel (<10% annually). 

• HubSpot certifications in Marketing Hub and Reporting. 
• Familiarity with webinar platforms like Zoom and event-driven marketing strategies. 
• Experience in higher education technology or email marketing. 

Ready to Make an Impact?

If you’re passionate about measurable marketing impact and want to own demand generation in a high-growth, mission-driven SaaS company, we’d love to hear from you. 

Apply now and be part of a team that’s transforming higher education!