Crypto Growth manager

Mission of this role:

"This role exists for one purpose: to grow our Crypto business. The Senior Growth Manager will identify and execute disruptive, low-cost initiatives and forge strategic partnerships
that drive meaningful client acquisition within the crypto trading space — combining deep crypto-native intelligence with the ability to mobilise teams without direct authority."

This is not a generalist marketing role. We are looking for someone who lives and breathes crypto — who understands the industry's key players, audience psychology, trading behaviours, and community dynamics well enough to consistently spot growth opportunities that others miss, and act on them decisively.

K E Y R E S P O N S I B I L I T I E S
1. Disruptive, Low-Cost Crypto Growth Initiatives
▸ Own the identification and execution of growth plays specifically tailored to the crypto trading industry— not repurposed tactics from other verticals
▸ Continuously scan the crypto landscape to surface unconventional, high-leverage acquisition opportunities that competitors have overlooked: token launch moments, protocol migrations, bear/bull cycle sentiment shifts, regulatory tailwinds
▸ Design campaigns that resonate with crypto-native audiences — referral mechanics, viral on-chain incentives, community takeovers, co-marketing with Web3 projects, trading competitions, and airdrop- linked acquisition flows

▸ Prioritise and rank opportunities using a rigorous scoring framework (ICE / RICE), presenting a clear pipeline of crypto-specific 'low-hanging fruit' to the CRO each month
▸ Stress-test every initiative against acquisition metrics before committing resources, ensuring maximum new-client ROI on growth spend
2. Strategic Partnerships for Acquisition
▸ Identify, approach, and cultivate high-value partnerships with crypto-native projects, DeFi protocols, NFT platforms, Web3 wallets, crypto media, and adjacent fintech brands
▸ Build and maintain a structured partnership pipeline in collaboration with the Head of Business Development, tracking status from first contact to live activation
▸ Negotiate co-marketing, co-branding, and distribution agreements that drive measurable new-user
acquisition at low CAC
▸ Develop partnership playbooks — standardised frameworks that allow Regional Heads to replicate and localise proven partnership models in their markets
3. Crypto Industry Intelligence & Opportunity Spotting
▸ Serve as the team's primary authority on the crypto trading industry: its major exchanges, emerging protocols, DeFi trends, regulatory developments, audience segments, and shifting narratives
▸ Map the full crypto-native audience landscape — retail traders, DeFi power users, NFT participants, institutional desks, crypto-curious TradFi investors — and build targeted acquisition angles for each
▸ Track competitor exchange strategies (Binance, Coinbase, Bybit, OKX, Kraken and regional players) and identify positioning gaps our exchange can exploit for growth
▸ Monitor on-chain data, social sentiment, and market cycle dynamics to time growth campaigns for
maximum conversion impact
▸ Produce a recurring Crypto Growth Intelligence Brief shared with the CRO, Head of Marketing, and  Regional Heads — translating market signals into actionable growth priorities
4. Playbook Creation & Cross-Functional Enablement
▸ Convert successful growth experiments and partnerships into repeatable, documented playbooks tha can be handed off to Marketing, BD, and Regional teams for scaled execution
▸ Brief internal teams — Marketing, Performance & Optimisation, Retention, and Regional Heads — with clear objectives, audience insights, messaging frameworks, and success metrics for each initiative
▸ Prepare and quality-control all necessary creative, content, and partnership assets in coordination with the relevant team owners
▸ Act as the internal growth authority: run workshops, share learnings, and upskill stakeholders on
emerging crypto growth tactics
5. Matrix Leadership & Cross-Functional Influence
▸ Build trusted working relationships across Marketing, BD, Retention, Performance, and Regional teams — establishing credibility through insight and results, not hierarchy
▸ Drive alignment in cross-functional planning sessions; proactively resolve conflicts between team
priorities that could slow growth execution
▸ Hold teams accountable to joint growth commitments through shared dashboards, regular syncs, and  transparent reporting to the CRO
▸ Identify blockers early and escalate strategically, keeping initiative momentum without creating friction

R E Q U I R E M E N T S
Essential
▸ 5+ years in growth marketing, growth hacking, or strategic partnerships with direct, hands-on experience in the crypto or Web3 industry — this is non-negotiable

▸ Genuine, deep knowledge of the crypto trading industry as a practitioner: exchanges (CEX & DEX), DeFi mechanics, tokenomics, on-chain behaviour, and the communities, media, and influencers that shape the space
▸ Demonstrable track record of designing and executing low-budget, high-impact acquisition campaigns that drove meaningful growth in a crypto or fintech context
▸ Proven ability to spot under-exploited growth opportunities specific to crypto — a pattern-recognition
instinct for 'low-hanging fruit' in a fast-moving, cycle-driven market
▸ Experience building and managing strategic partnerships in the crypto ecosystem end-to-end: origination, negotiation, asset creation, and performance tracking
▸ Active participant in crypto communities (Twitter/X, Telegram, Discord, Farcaster) — you are known in the space, not just observing it
▸ Exceptional cross-functional influencing skills — a track record of driving results through teams you do not directly manage
▸ Strong written and verbal communication skills; able to author clear playbooks, briefs, and executive presentations
▸ Comfortable with analytics: able to define metrics, read dashboards, and draw actionable conclusions from data independently

Preferred
▸ Prior experience specifically at a crypto exchange (CEX) — you understand the unique acquisition funnel dynamics, KYC friction, and trading-lifecycle of exchange users
▸ Existing network of crypto-native contacts: KOLs, protocol BD leads, crypto fund operators, crypto media editors, or community leaders
▸ Hands-on experience with on-chain analytics tools: Dune Analytics, Nansen, Glassnode, or equivalent— able to derive audience and timing insights from on-chain data
▸ Experience designing and executing token incentive schemes, airdrops, or trading competitions as acquisition mechanisms
▸ Understanding of KYC/AML funnel implications and how to optimise conversion within regulatory constraints
▸ Multilingual or multi-market experience across key crypto growth markets: MENA, SEA, EU, Turkey, or LatAm