CRO Specialist

The Role

As a CRO Specialist at BRIGHTSCOUT, you will turn our clients' websites into measurable growth engines. You'll own the hands-on execution of conversion rate optimization: analyzing data and user behavior, running A/B tests, and optimizing landing pages so more of the right visitors become qualified leads.

You'll work closely with our SEO-AEO Strategist, Growth Strategist, Designers, Developers, and Project Managers to ship experiments fast, read results rigorously, and turn data into clear recommendations for B2B tech and SaaS clients.

Responsibilities

• Set up and maintain conversion tracking (GA4, Google Tag Manager, CRM events) so data is accurate and trustworthy.
• Analyze funnels, traffic sources, and user behavior (heatmaps, scroll maps, session recordings) to find drop-offs and conversion opportunities.
• Own each client's CRO roadmap, turning insights into data-backed hypotheses prioritized with a clear framework (e.g., ICE, PIE).
• Design, build, QA, and launch A/B tests, defining success metrics, sample size, and duration up front.
• Analyze test results with statistical rigor and keep a shared log of learnings across clients.
• Build and monitor reporting dashboards to track conversion performance and test results.
• Optimize landing pages, forms, CTAs, pricing pages, and demo/lead-gen flows for B2B buying journeys.
• Partner with Designers, Copy, and Developers on test variations, page speed, and mobile performance.
• Work with the SEO-AEO Strategist to make sure optimizations protect organic and AI-search visibility.
• Deliver CRO audits and present results and prioritized recommendations to clients in a clear, non-technical way.

Requirements

• 3+ years of hands-on CRO experience, ideally in an agency, B2B, or SaaS environment.
• Proven track record of A/B tests that drove measurable conversion improvements (case studies preferred).
• Strong proficiency with GA4 and Google Tag Manager, including event tracking and funnel reports.
• Experience with experimentation platforms (e.g., Optimizely, Convert, or similar) and behavior tools (e.g., Hotjar, Microsoft Clarity).
• Solid understanding of testing statistics: significance, sample size, and common pitfalls.
• Working knowledge of UX/UI principles and persuasive copywriting for landing pages.
• Comfortable with basic HTML/CSS/JavaScript to build or adjust test variations.
• Strong communication skills, able to turn complex data into clear stories for non-technical stakeholders.
• Organized and able to manage multiple client experiments in parallel.
• Advanced English (written and spoken).

Nice to have

• Experience with CRMs (e.g., HubSpot, Salesforce, Attio) to tie conversions to pipeline and lead quality.
• Experience with Webflow, WordPress, or headless CMSs (e.g., Sanity, Payload), and Looker Studio.
• Basic SEO and AEO knowledge, and how testing can affect organic performance and discoverability in LLMs.
  
  

Our Values

• Lead with Heart: We build honest, trusting relationships and care for each other.
• Break Convention: We seek bold ideas, we transform fearless creativity into tangible results.
• Bring Order to the Chaos: We transform complexity into clarity.
• Be a Champion: We strive for excellence.
  
  

Why Us

• Unlimited PTO: Enjoy a truly flexible work-life balance with our unlimited paid time off policy. Take the time you need to recharge and perform at your best.
• Remote Work: Work from anywhere! We embrace remote work, giving you the freedom to choose your ideal work environment.
• Flexible Schedule Tied To Project Needs: We understand that life happens. Our flexible schedules, aligned with project milestones, allow you to manage your time effectively and achieve your best results.
• Salary in USD: Receive competitive compensation in USD.
  
  

Interview Process

1. Screening Interview by Talent Team.
2. Interview w/ Hiring Manager and Colleague
3. Assessment/Technical Challenge
4. Interview w/ Founder/s
   
   

Ready to Elevate your Career at BRIGHTSCOUT?

At BRIGHTSCOUT, we value more than skills and experience; we seek individuals who embody kindness, empathy, and collaboration in their work. We believe these qualities contribute to the team and the company's overall success.

BRIGHTSCOUT is an equal opportunity employer and values diversity. We prohibit discrimination and harassment based on race, religion, color, national origin, sexual orientation, gender identity or expression, age, marital status, veteran status, or disability status. We are committed to creating an inclusive environment for all employees and encourage all qualified candidates to apply.