Creative Director

AN HONEST NOTE ON FIT

• Everything we do is dental. If you want a broad, multi-industry portfolio, this isn’t the place.
• Volume and efficiency matter. You’ll juggle many projects, work with smaller budgets, and rely on smart systems and templates.
• It’s hands-on. You’ll set direction and do the work.

If you love going deep, moving fast and seeing measurable results, you’ll thrive here.

WHO YOU ARE
You’re a strategic, hands-on creative leader. You’re process-minded and timeline-driven, and you’re comfortable wearing many hats. You welcome data and SEO insights as part of the brief. You’re confident with clients and generous with guidance. You’re resourceful with modest budgets, proactive about spotting problems early, and warm and encouraging with your team.

WHAT YOU’LL DO

Strategy & Planning

• Lead creative planning for brands, websites, campaigns and content calendars.
• Turn client goals and performance data into clear creative strategies, right-sized to each budget.
• Set scope, priorities and timelines up front so projects stay on track.

Creative at Scale

• Manage creative across a high volume of accounts with consistent quality.
• Build templates, design systems and frameworks that make custom-feeling work efficient.
• Streamline production and reduce rework without adding headcount.

Photo & Video Production

• Plan and direct photo and video shoots at client practices, including shot lists, scheduling and on-site direction.
• Coach doctors and staff on camera so they come across as natural and confident.
• Edit photo and video content for websites, social, ads and campaigns.
• Build an efficient shoot-to-delivery process that captures the most usable content in a single visit.

SEO Partnership

• Work with SEO from the start of every website and content project.
• Make sure designs support SEO and performance best practices, and create pages built to rank and convert.

Account Team Support

• Be the account team’s go-to creative strategist, helping AEs shape recommendations and present work.
• Translate client feedback into clear direction for the creative team.

Client Partnership

• Lead creative discovery and present concepts and work to clients.
• Build lasting relationships and guide clients toward what performs and fits their budget.

Team & Process Leadership

• Set creative standards and oversee design, copy and development.
• Stay hands-on every week by designing, writing, editing and QA’ing, and jump in wherever needed.
• Mentor the team, lead creative reviews and improve handoffs with SEO, development and Project Management.
• Keep up with trends, AI tools and how AI search is changing patient behavior.

HOW WE’LL MEASURE SUCCESS

• 90%+ of projects delivered on time and within budget
• Consistent, high-quality output across a high volume of accounts
• Websites and content that launch SEO-ready
• Strong client satisfaction and retention
• A confident, well-supported account team
• A collaborative, growing creative team

WHAT YOU’LL BRING

• 6+ years in creative roles, including 2+ years in creative leadership (art director, associate creative director or creative director); agency experience strongly preferred.
• Experience in a high-volume, multi-client environment.
• Strong current hands-on design skills; expertise in Adobe Creative Suite and Figma.
• Client-facing experience presenting work and managing relationships.
• Experience directing both design and copy.
• Working knowledge of SEO fundamentals and comfort using GA4 and Search Console.
• A portfolio showing branding, campaigns and conversion-focused web design.
• Experience planning, directing and editing photo and video shoots; proficiency in Premiere Pro, After Effects and Lightroom.

WE’D LOVE TO MEET YOU IF…
…you love big ideas and rolling up your sleeves to make them happen. You enjoy working with clients, building smart systems, and becoming a true expert in dental marketing. Dental or healthcare experience is a bonus, but mindset matters most. If this sounds like you, we’d love to hear from you!