Content Marketing Manager - CO

What You’ll Own

Editorial Strategy & Calendar: Develop a unified strategy across social, email, blog, and press. Manage a sustainable content calendar aligned with team capacity and major retail events (e.g., Prime Day, BFCM).

LinkedIn & Executive Voice: Run the Kwontified company page and build an executive thought-leadership program by drafting approved, in-voice posts and actively managing community engagement.

Substack Publication: Launch and manage a long-form publication for e-commerce essays and marketplace analysis to grow an owned audience.

Email Marketing (Mailchimp): Own the monthly client newsletter and automated nurture sequences. Focus on clean segmentation and actionable metrics (clicks/replies) over inflated open rates.

Web Content & PR: Write SEO-optimized blog posts, collaborate with developers on campaign landing pages, and draft strictly approved press releases.

Asset Creation: Brief the Creative Team for high-production assets while independently designing everyday graphics and short clips using tools like Canva, Adobe, and compliant AI generators.

Publishing & Analytics: Schedule all cross-channel content. Collaborate with the AI team to automate workflows, and report monthly on metrics that drive business development pipeline growth.

Channel Expansion: Pitch, test, and evaluate new platforms (e.g., TikTok, YouTube, podcasts) using clear hypotheses and honest, data-driven performance reviews.

Compliance & Confidentiality: Strictly protect client confidentiality. Maintain a register for written client approvals and ensure all published credentials and results are fully substantiated.

What You Bring

Proven Channel Ownership: Managed B2B, agency, or e-commerce brand channels (strategy to analytics) with measurable business outcomes.

Executive Ghostwriting: Crafts authentic, in-voice content for senior leaders based on brief interviews, with strong self-editing skills.

E-commerce Expertise: Deep interest and knowledge in retail, beauty, apparel, or consumable social commerce trends.

Email Marketing: Hands-on experience building campaigns (e.g., Mailchimp) using segmentation, automations, and reliable performance metrics.

Data-Driven: Builds independent reports, separates organic from paid data, and adjusts strategies based on concrete numbers.

AI Literacy: Actively uses and strictly fact-checks AI tools (Claude, Gemini) to build efficient, time-saving workflows.

Asset Creation: Designs everyday graphics (Canva, Adobe) and writes clear, actionable briefs for creative teams.

Strict Compliance: Exercises high judgment regarding client confidentiality, required approvals, and substantiating marketing claims.

Remote Proficiency: Thrives in async, written communication, manages clear editorial calendars, and overlaps with US Eastern hours.

Exceptional English: Flawless written English tailored to a US executive audience.