About PG Ease

PG Ease is building simple, practical technology for India's PG and rental accommodation ecosystem.

We help PG owners manage everyday operations such as tenants, rooms, beds, rent, payments, KYC, complaints, staff, communication and more — while making the experience simpler for tenants as well.

We're an early-stage startup, and we're building a brand that PG owners and operators can understand, trust and relate to.

We're looking for a Content Creator who can turn real PG-owner problems, product features and industry insights into content that people actually want to watch, share and remember.

What You'll Own

Script Writing & Content Ideation

• Write scripts for Instagram Reels, YouTube Shorts and long-form videos.

• Develop new content ideas around PG-owner problems, tenant experiences, business tips, technology and PG Ease.

• Research trends and adapt them to the PG/property-management audience.

• Write content that is simple, conversational and useful — not like a corporate advertisement.

• Create content in Hindi, Hinglish and English depending on the audience.

• Develop recurring content series instead of only individual posts.

Shooting & On-Camera Content

• Be comfortable appearing on camera for Reels, Shorts and product explainers.

• Shoot simple talking-head and product content from our office.

• Participate in field shoots with PG owners and customers.

• Conduct simple interviews with PG owners, tenants and other relevant people.

• Work with the team to turn real customer experiences into engaging stories.

Instagram & YouTube

• Plan and maintain the content calendar.

• Publish Reels, Shorts, carousels, stories and YouTube videos.

• Write captions, titles and descriptions.

• Understand basic YouTube and Instagram analytics.

• Track views, watch time, retention, engagement, shares and saves.

• Identify which content formats are working and improve future content accordingly.

PG Ease Brand Content

• Create educational content for PG owners.

• Explain common PG-management problems through simple content.

• Turn PG Ease product features into useful, easy-to-understand videos.

• Build content around real conversations and problems faced by PG owners.

• Help establish PG Ease as a recognizable brand within the PG ecosystem.

Thumbnail & Creative Briefing

• Create clear briefs for thumbnails, posts and other creatives.

• Work with our designer/video editor to get content published efficiently.

• Suggest hooks, thumbnail concepts and visual references.

• You don't need to be a professional graphic designer, but basic Canva knowledge is a plus.

You Are the Right Fit If You...

• Have 0–1 years of content creation experience.

• Can write a strong Reel/Short script quickly.

• Are comfortable speaking on camera.

• Understand what makes people stop scrolling.

• Can turn complicated ideas into simple content.

• Understand Instagram Reels and YouTube Shorts.

• Can identify trends and adapt them without simply copying them.

• Can communicate naturally in Hindi/Hinglish and English.

• Are comfortable interviewing people and talking to customers.

• Can work independently and take ownership of the content pipeline.

• Are curious about startups, SaaS, real estate, property management or small businesses.

Big Plus Points

• You currently run a YouTube channel or Instagram page.

• You've created content for a startup, SaaS, real estate, fintech or SMB brand.

• You've created Hindi/Hinglish content.

• You've interviewed customers, business owners or professionals.

• You understand basic YouTube SEO and analytics.

• You have experience creating content that generated strong organic reach.

• You know basic Canva, CapCut, Premiere Pro or similar tools.

Tools You Should Know

• Instagram / Meta Business Suite

• YouTube Studio

• Google Docs / Notion

• Canva

• CapCut / Premiere Pro — good to have

• Basic analytics and content-planning tools

You don't need to be an expert in every tool. We care more about ideas, execution and understanding the audience.

What Success Looks Like

First 30 Days

• Understand PG Ease, our product and our target audience.

• Build a content calendar.

• Produce and publish your first set of Reels/Shorts.

• Establish repeatable content formats and workflows.

By 60 Days

• Consistently publish content across our primary channels.

• Develop multiple recurring content series.

• Start producing customer/PG-owner focused content.

• Use analytics to improve hooks, topics and formats.

By 90 Days

• Maintain a consistent content pipeline.

• Produce multiple PG-owner/customer stories.

• Build a repeatable process from idea → script → shoot → edit → publish → analyse.

• Demonstrate measurable improvement in content reach and engagement.

We care about sustainable content growth rather than promising arbitrary view numbers.

What We Offer

• Competitive salary based on experience.

• Opportunity to work directly with the founding team.

• Real ownership of PG Ease's content and social presence.

• Opportunity to meet PG owners and understand real businesses.

• Hands-on exposure to startup, SaaS, marketing and product.

• A chance to build a content brand from an early stage.

• Growth opportunities as PG Ease expands.

How to Apply

Please submit:

1. Your portfolio
   YouTube channel, Instagram page, Google Drive folder or examples of content you've created.

2. One sample script
   Write a 90-second Reel script on:

   "3 reasons PG owners lose money every month — and how they can stop it."

3. Short introduction
   In 5–7 lines, tell us why you want to create content for a B2B SaaS product serving Indian PG owners.

Applications without a portfolio or sample script may not be considered.