Client Generation Manager

The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry.

This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume.

Key Responsibilities:

• Paid Media Campaign Execution (Hands-On)
• Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube
• Manage targeting, creative testing, budget allocation, and performance scaling
• Monitor daily performance metrics and make optimization adjustments
• Implement retargeting and nurture strategies to improve demo show rates
• Align paid traffic strategy with landing page performance
• SEO Strategy & Execution
• Conduct keyword research aligned with high-intent legal decision-makers
• Optimize landing pages, blogs, and service pages for search intent
• Improve on-page SEO (metadata, headers, internal linking, schema)
• Collaborate on content planning based on ranking and opportunity gaps
• Monitor rankings, organic traffic growth, and organic conversions
• Identify technical SEO issues and coordinate fixes with developers
• Web Design & Development (Performance-Focused)
• Oversee landing page design and website optimization for conversion
• Collaborate with developers and designers to implement CRO improvements
• Identify UX/UI friction points impacting demo bookings
• Recommend layout, messaging, and structural changes based on performance data
• Ensure website speed, mobile responsiveness, and technical health
• QA new pages and funnels before launch
• Support integration of tracking tools, pixels, CRM forms, and automation workflows
• Maintain alignment between brand messaging, SEO structure, and paid campaign objectives
• *This role does not require deep coding expertise but does require strong understanding of web performance, conversion architecture, and marketing-driven site improvements.
• Funnel & KPI Management
• Track and report on:
• Cost per lead
• Cost per booked demo
• Cost per completed demo
• Cost per acquisition (CPA)
• Customer acquisition cost (CAC)
• Organic traffic growth
• Organic conversion rates
• Landing page conversion rates
• *Identify drop-offs across paid and organic funnels and recommend optimization strategies.
• *Maintain structured weekly reporting tied directly to revenue impact.
• Vendor Coordination
• Work alongside paid media, SEO, and development vendors
• Monitor deliverables and performance benchmarks
• Escalate underperformance and recommend corrective actions
• Ensure vendor execution aligns with revenue goals
• Revenue & Sales Alignment
• Collaborate with SDRs and Sales teams to monitor lead quality
• Adjust targeting, messaging, and keyword strategy based on close-rate feedback
• Ensure clean attribution tracking from marketing to closed revenue
• Testing & Optimization
• Run structured A/B tests across ads, landing pages, and messaging
• Document results and scale winning strategies
• Continuously improve conversion rates while reducing CAC

Requirements

• 2–4 years experience in performance marketing (paid + organic)
• Hands-on experience building campaigns inside Meta and Google Ads
• Working knowledge of SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.)
• Strong understanding of conversion rate optimization principles
• Experience collaborating with web developers and designers
• Understanding of landing page architecture and funnel psychology
• Strong reporting and analytical discipline
• Comfortable working in a remote, KPI-driven environment

Preferred:

• Experience working with a staffing company, recruiting agency, or talent marketplace
• Experience writing content for marketplace or platform-style websites (browsing, service categories, self-service models)

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
• Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
• Headset/earphone with noise cancellation and webcam at 720p or higher resolution
• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

Benefits

• Permanent remote work setup
• Competitive starting rate paid in USD
• Internet Allowance
• HMO insurance (PH)
• Paid US holidays
• Paid Vacation and Sick Leaves