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The Channel Manager will be responsible for developing, managing, and expanding strategic relationships with channel partners across the Southeast U.S. to drive revenue growth through distribution, resellers, and system integrators.
Job Title: Channel Sales Manager
Location(s): Remote - Florida Area Preferred
About this position:
The Channel Manager will be responsible for developing, managing, and expanding Advantech’s strategic relationships with channel partners across the Southeast U.S. This role will focus on driving revenue growth through distribution, resellers and system integrators, strengthening partner engagement, and ensuring alignment with Advantech’s business objectives. The Channel Manager will work closely with marketing, customer support, and product management teams to execute joint strategies, programs, and initiatives that enable partners to successfully sell and support Advantech solutions.
Responsibilities:
- Develop and execute a channel partner strategy to grow sales and market share within the Southeast U.S. and vertical markets
- Identify, recruit, and onboard new distributors, VARs, and system integrators to strengthen the Advantech channel ecosystem
- Build strong relationships with key channel partners, acting as their primary point of contact for sales and business development support
- Collaborate with partners to create joint go-to-market plans, including sales enablement, demand generation, and marketing initiatives
- Monitor partner performance, set revenue targets, and ensure alignment with sales objectives
- Conduct regular business reviews with partners to assess performance, pipeline, and growth opportunities
- Provide training and support to partners on Advantech’s product portfolio, solutions, and value proposition
- Work closely with internal teams to ensure seamless partner support across pricing, quoting, technical assistance, and order fulfillment
- Track industry trends, competitor activity, and market dynamics to identify new opportunities and risks
- Report regularly to senior management on channel performance, challenges, and opportunities
Required Qualifications:
- Proven experience in account management, channel sales, or partner-facing roles.
- Strong relationship-building, communication, and negotiation skills.
- Ability to communicate effectively with partner stakeholders, including senior leadership and executives.
- Strong organizational and problem-solving skills, with the ability to manage multiple priorities.
- Customer-focused mindset with attention to service quality and partner satisfaction.
- Proficiency with Microsoft Office applications, including Word and Excel.
- Self-motivated, proactive, and able to work both independently and as part of a team.
Preferred Qualifications:
- Bachelor’s degree in Business, Marketing, Engineering, or related field
- 5+ years of experience in channel sales, distribution management, or partner development, preferably in industrial automation, IIoT, or technology solutions
- Proven track record of building and managing successful channel relationships that drive revenue growth
- Strong understanding of distribution models, partner incentives, and joint business planning
- Excellent communication, negotiation, and relationship-building skills
- Ability to work cross-functionally with sales, marketing, and technical teams
- Strong analytical and problem-solving abilities with attention to detail
- Proficiency in CRM tools (Salesforce) and Microsoft Office Suite
- Willingness to travel up to 50–60% within the Southeast U.S
Benefits:
- Competitive salary dependent on experience (DOE)
- Winning culture with a friendly, team-oriented environment!
- Generous benefits package including medical, dental, vision, long-term disability, and life insurance.
- Employee Assistance Program (EAP)
- 401(k) with company match
- Education & personal development reimbursement program
- Generous vacation and paid holidays package
- Company events, and lunches
- Referral Bonus
About Advantech
Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.
We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions.
World-class Recognition
Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand’s #5 best Taiwan Global Brand in 2018.
Work Authorization:
To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html
Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.
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