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The Business Solution Analyst will manage the university's unified CRM platform, ensuring data integrity and optimal performance for marketing and enrollment efforts. They will also facilitate data governance, define project requirements, and create reporting dashboards to provide actionable insights for stakeholders.
We are seeking a Business Solution Analyst (Hopkins Edge) who will be responsible for administration, maintenance, data governance, and performance of the university's unified Customer Relationship Management (CRM) platform supporting Hopkins Edge marketing, enrollment, and business development efforts. In addition, the position will serve as the central owner of learner and prospect data, ensuring that accurate, actionable insights are available to support the work of the Hopkins Edge Portfolio Strategist, marketing team, business development team, and divisional partners across all ten schools.
In collaboration with the Vice Provost of Academic Affairs and Innovation, the Business Solution Analyst will ensure that the CRM platform is performing optimally in accordance with data governance decisions and institutional guidelines/policies to support enrollment growth, lead generation, and content strategy across all Hopkins Edge business work streams. The position will routinely interact with the platform vendor, central IT, marketing and business development teams, and individual school Hopkins Edge leads to ensure data flows seamlessly across the Hopkins Edge ecosystem. The Business Solution Analyst will also be responsible for establishing reporting frameworks and dashboards that translate raw enrollment and engagement data into clear, decision-ready insights for stakeholders.
Specific Duties & Responsibilities
Technical Skills
The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.
Classified Title: Business Solution Analyst
Role/Level/Range: ATP/04/PE
Starting Salary Range: $75,135 - $131,510 Annually (Targeted $100,000 Commensurate w/exp.)
Employee group: Full Time
Schedule: Monday to Friday, 9:00 AM to 5:00 PM
FLSA Status: Exempt
Location: Remote
Department name: Office of the Provost
Personnel area: University Administration
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