Business Development & Marketing Specialist | Healthcare

Job Title: Business Development & Marketing Specialist | Healthcare

Position type: Full-time

Work Schedule: Monday to Friday | 8:00 AM – 5:00 PM MST

Pay Rate: $5-$8 USD per hour

Location: Remote - Philippines

Client Overview and Job Summary 

Our client is a growing U.S.-based healthcare company focused on expanding access to hearing care through partnerships between the optometry and audiology professions.

We are looking for a proactive and results-driven Business Development & Marketing Specialist who can help grow the company's network of optical and audiology partners while supporting marketing, billing, and day-to-day business operations. A key focus of this role is outbound business development. You should be comfortable picking up the phone, starting conversations with prospective partners, reaching decision-makers, generating interest, and booking qualified meetings.

Key Responsibilities

Business Development & Appointment Setting

• Conduct outbound calls and email outreach to optical centers, optometry practices, audiology centers, and other prospective partners.
• Research and identify partnership opportunities in Arizona and across the U.S.
• Connect with business owners and decision-makers, introduce partnership opportunities, and generate interest.
• Qualify prospects and schedule partnership meetings for the client to close.
• Maintain consistent outbound activity and professionally follow up with prospects.
• Track leads, outreach activities, follow-ups, and appointments accurately.
• Help develop an organized and repeatable outreach process.
• Recommend CRM, lead-generation, or outreach tools that can improve efficiency and results.
• Proactively identify new opportunities and strategies for business growth.

Marketing & Branding

• Manage and support the company's Facebook and social media presence.
• Create and schedule basic social media content, including periodic Reels and short-form content.
• Assist with Shopify website updates and improvements.
• Support marketing, branding, and digital presence initiatives.
• Recommend tools, content ideas, or strategies that can strengthen the company's brand and support lead generation.

Medical Billing & Insurance Support

Approximately 25% of the role may involve intermittent billing and insurance-related tasks.

• Assist with medical billing and insurance verification.
• Use Availity for billing and insurance-related processes.
• Support billing related to hearing aid fitting procedures.
• Maintain accurate billing and administrative records.
• Provide healthcare administrative support as needed.

Administrative & Operational Support

Provide general executive and administrative support, including calendar and spreadsheet management, data entry, research, record organization, task follow-ups, process improvements, marketing support, and ad hoc projects as business needs evolve.

Requirements

Requirements

• At least 2 years of experience in outbound sales, business development, lead generation, and/or appointment setting.
• Proven experience with cold calling and email outreach.
• Confident in communicating with business owners and key decision-makers to generate qualified opportunities.
• Experience with Facebook/social media management and basic content creation.
• Proficiency with Google Workspace, particularly Sheets, Docs, and Calendar.
• Excellent written and verbal English communication skills.
• Strong follow-up, organizational, and time-management skills.
• Self-motivated, reliable, and able to work independently with minimal supervision.
• Resourceful and comfortable recommending better tools or processes.
• Adaptable and able to manage multiple priorities.
• Strong sense of ownership with a proactive, get-it-done mindset.

Nice to Have

• Experience with Availity, medical billing, or insurance verification.
• Healthcare administrative experience, particularly in optometry, audiology, or hearing care.
• Experience with HubSpot, Copper, Grasshopper, or other CRM/VoIP platforms.
• Experience with Shopify, Reels, short-form content, website management, or digital branding.
• Experience developing or improving sales outreach processes.

Tools & Platforms

Google Workspace | Grasshopper | Facebook | Shopify | Availity | HubSpot | Copper | Google Voice

Basic Requirements

• Must speak and write English clearly and professionally.
• Must have relevant work experience.
• Must be able to provide an NBI Clearance and/or Local Police Clearance before onboarding (mandatory).
• Must be available to attend video meetings with camera on when required.

Technical Requirements

• Computer: Reliable laptop or desktop computer.
• Internet: Stable high-speed internet connection (minimum 25 Mbps).
• Audio: Noise-canceling headset.
• Video: Working webcam for virtual meetings.
• Workspace: Quiet and professional work environment.

Benefits

• Dedicated HR & Contractor Support Team: Access to world-class support for questions, guidance, contract matters, and client communication.
• Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks.
• HIPAA & Cybersecurity Training + Certification (Provided): Access to our internal HIPAA compliance training, cybersecurity modules, and certification to help you confidently handle PHI for U.S. healthcare clients.
• Top 1% VA Performance Training: Access to our proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention.
• Client-Approved U.S. Holidays: Contractors may take U.S. holidays off according to the client’s needs and schedule.
• Client-Approved Paid or Unpaid Time Off: Time off may be granted by your client. Paid time off is optional and only if offered by the client.
• Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best.
• Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance.

These are optional resources and client-approved allowances available to you as an independent contractor. Any resources, training, or allowances listed are optional contractor perks and not employee benefits.