B2B SaaS SEO & AEO Content Writer

Kairos Labs is a pipeline agency for B2B SaaS. Our clients don't buy articles from us. They buy pipeline — sign-ups, demos, closed-won — sized in dollars. SEO and answer engine optimization are the lever, not the product.

We work with leading SaaS and professional services brands across the US and EU, in cybersecurity, fintech, FinOps and work management. Founder-led, bootstrapped, profitable from day one, small on purpose.

Two things make the work different. Our workflows are RAG-based: we embed a client's product demos, sales calls, SME interviews and writing style before we produce anything. And we run AEO as an experiments: prompts tracked daily, retrieval and citation measured against a control.

Tasks

This is a writing-first seat, and you own each piece end to end. The angle, the research, the draft, the self-QA, the client's comments, and the live page quick QA after it ships.

Roughly how the week goes: 60% research and running AI flows, 15% briefs and angles, 15% client feedback, 10% improving pipelines.

• Set the angle before the outline — what the piece argues, to whom, and what a reader gets here that the pages already ranking don't have
• Write blog posts, landing pages, comparison and category pages, and refreshes across your assigned accounts
• Run pre-writing checks: the live SERP at the client's market, the content-audit action plan for any refresh, and a site: check for pages that already cover the topic
• Write in the client's voice — clean of AI-isms, matched to their style artifact, in the correct market register
• Place the product where it earns its place: where it solves a stated pain, in the client's own category language, never as an invented feature
• Source every claim against the primary source, or cut it
• Keep the client artifacts updated — create new ones, review what our platform generates, correct what's wrong, approve it for use
• Fix the machine, not just the piece. A defect that repeats goes to the platform lead instead of into your hand-fixes forever

How the work flows.

The Strategist/Founder sets the strategy and cluster architecture. You get a content calendar. You write the brief and its angle, outline and submit draft. Your editor reviews the article. If you're able to self-edit, even better.

Then, a Strategist submits an article batch per week to a customer, waiting for feedback. Once the customer feedback is shared, you address it.

In full-time role, you'll produce content for 4 customers, between 40-49 pieces a month.

Requirements

What we believe about AI, and you need to as well.

AI does not beat a brilliant human writer. It comfortably beats an average one. The average writer loses the thread of an argument, pads to word count, and doesn't think hard enough about who's reading. A strong writer running a well-fed pipeline wins every time, because the thinking stays with the person and the mechanics move to the machine.

Writing is thinking. If you think the model replaces the thinking, you'll be miserable here. If you think it speeds up everything that isn't the thinking, this is your seat.

Who you are:

• A writer who understands SaaS businesses. You know a buying committee from a buyer, why a security review kills a deal in month four, and why a VP of Finance and a controller read the same page differently
• You have a product marketing bone in your body. You shape the angle around how the client should be positioned, not around where a mention will fit. Category alignment matters more in AEO than it ever did in SEO, because the model repeats the frame it was given
• Already AI-native, and you improve what you use. You've edited a prompt, corrected an artifact, and noticed when a defect repeated
• You start things. You flag a blocker before you begin rather than mid-draft, and nobody chases you for a date
• You take feedback as information. "I didn't know, I messed up, here's the fix" is always fine here. Explaining why a miss wasn't your fault is not
• You cover and move. Writers, editor, platform, strategy and ops work one client problem, not six

Non-negotiable:

• B2B SaaS writing experience
• Hundreds of published SEO articles, not dozens
• Native-level written English, with clean US register on demand
• Real experience running AI content workflows and improving them
• You read search intent off a SERP rather than off a chart, you build for information gain, and you validate sources before you cite them

Strong signals:

• Commercial pages — landing, comparison, alternatives, category — and not only blog posts
• Deliberate work on AI visibility or LLM citations, with a measurement approach behind it
• You've interviewed a subject-matter expert and produced something better than a transcript
• You've turned something you did three times into a written method

Not a fit:

• Word-count thinking, or per-article math
• Competent pieces that could belong to any brand
• Needs the brief spelled out, or resolves a client's comment to make a thread look clean
• Treats any task, the checks and the standard as overhead

Benefits

• Work with best-in-class SaaS and tech brands across the U.S. and Europe.
• You shape the AI platform we run on — the tools you build become how the agency works.
• Contract, remote, anywhere. You choose your hours, with enough European overlap
• An AI-native platform you help improve. When a workflow keeps producing the same defect, we fix the workflow
• 24 days off for full-time hires + national holidays

We pay for every stage past the conversation, because unpaid tests tell you what someone will do for free, not what they'll do for you.

1. Apply — send four things: three B2B SaaS pieces you wrote, with the keyword, the intent you read and the angle you chose for each; one piece a client pushed back on and what you changed; how you use AI in your writing today, including where you override the model and what you think it's bad at; and your CV
2. Interview, 30 minutes — chat with the founder about your experiene and expectations
3. Paid task — one article, 1,500 to 2,000 words. We pay $100 for a piece and we can run 2-3 pieces together
4. Start freelance — on live accounts, with the editor reviewing every piece. From there the seat can move to full-time