B2B Growth & Outbound Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

About the Client
Our client is an established eCommerce business specializing in renewed educational technology, serving consumers through online marketplaces and selling directly to schools and districts.

With a growing B2B channel, the company is focused on building a scalable outbound lead generation engine to reach educational institutions, generate qualified opportunities, and support continued revenue growth.
The company operates with a lean, AI-forward team that values ownership, initiative, and customer care.

Role Overview

We are seeking a hands-on B2B Growth & Outbound Marketing Manager to own and scale the company's outbound lead generation and demand generation efforts.
The primary focus of this role is building, managing, and optimizing high-volume cold email campaigns that consistently generate qualified leads and sales opportunities.
The ideal candidate has proven experience developing outbound strategies, managing email infrastructure, building targeted prospect lists, and improving campaign performance through data-driven testing and optimization.

Beyond outbound execution, this person will help identify new opportunities to strengthen B2B demand generation, improve lead quality, and create a more predictable acquisition pipeline. Experience with Google Ads, HubSpot, AI-powered automation, and other growth marketing channels is highly valued, but the primary priority is demonstrated success in outbound lead generation.

Key Responsibilities
Outbound Lead Generation & Cold Email Strategy

• Own and execute high-volume B2B cold email campaigns, with the goal of scaling outreach beyond 100,000 emails per month.

• Develop and implement outbound strategies targeting schools, school districts, and other relevant educational organizations.

• Manage outbound email platforms such as Instantly, SmartLead, Scaledmail, or similar tools.

• Build, maintain, and optimize email infrastructure to support campaign scalability and deliverability.

• Monitor inbox placement, sender reputation, bounce rates, reply rates, and campaign performance.

• Develop effective cold email messaging, personalization strategies, and multi-step sequences.

• Continuously test subject lines, messaging, targeting, and campaign structures to improve qualified response rates.

• Identify underperforming campaigns, diagnose issues, and implement improvements.

B2B Demand Generation & Prospecting

• Build and execute targeted prospecting strategies to identify and engage potential B2B customers.

• Develop qualified prospect lists using Apollo, Clay, LinkedIn, scraping tools, and data enrichment platforms.

• Define and refine ideal customer profiles (ICPs), audience segments, and targeting criteria.

• Research market opportunities and identify new audiences, segments, and growth opportunities.

• Develop scalable prospecting processes that maintain data accuracy and lead quality.

• Coordinate with leadership and the sales team to align lead generation efforts with business priorities.

• Track lead quality, positive response rates, meetings generated, and pipeline contribution.

• Continuously improve prospecting and acquisition strategies based on campaign results.

Campaign Performance & Growth Optimization

• Monitor outbound and demand generation performance to identify opportunities for improvement.

• Analyze campaign metrics, conversion rates, and lead progression to understand what drives qualified opportunities.

• Conduct structured testing across audiences, messaging, and outreach strategies.

• Maintain visibility into lead generation performance through dashboards and regular reporting.

• Provide actionable recommendations to improve acquisition efficiency and pipeline growth.

• Collaborate with leadership to prioritize growth initiatives and implement improvements.

Additional Responsibilities & Growth Opportunities
Depending on experience, the successful candidate may also contribute to the following areas:
Paid Acquisition & Google Ads

• Support or manage Google Ads campaigns focused on B2B lead generation.

• Optimize campaign targeting, budgets, and conversion performance.

• Analyze ROAS and other paid acquisition metrics.

HubSpot & Marketing Automation

• Build and optimize HubSpot workflows, lead nurturing sequences, and automated follow-up processes.

• Improve lead routing, lifecycle management, and marketing-to-sales handoffs.

• Identify opportunities to automate repetitive marketing activities.

AI & Workflow Automation

• Leverage AI tools such as Claude to improve prospect research, personalization, campaign development, and operational efficiency.

• Build or optimize automated workflows using tools such as n8n, Make, or Zapier.

• Explore AI agents and other automation opportunities to improve lead response times and internal processes.

Additional Growth Channels

• Support SEO, content marketing, and organic demand generation initiatives.

• Explore direct mail and other complementary acquisition channels.

• Identify opportunities to diversify and strengthen the company's B2B acquisition strategy.

Qualifications
Required Experience

• Proven hands-on experience in B2B outbound lead generation, cold email marketing, or demand generation.

• Demonstrated experience building, launching, and optimizing high-volume cold email campaigns, ideally at or above 100,000 emails per month.

• Strong understanding of cold email infrastructure, deliverability, domain authentication, inbox management, and sender reputation.

• Experience using outbound platforms such as Instantly, SmartLead, Scaledmail, or similar tools.

• Hands-on experience with prospecting, list building, and enrichment tools such as Apollo, Clay, or equivalent platforms.

• Experience developing targeted B2B prospecting strategies and identifying ideal customer profiles.

• Proven ability to optimize outbound performance through testing, segmentation, personalization, and data analysis.

• Demonstrated success generating qualified leads, positive responses, meetings, or sales opportunities through outbound campaigns.

• Ability to independently manage campaigns from prospect identification through execution, optimization, and performance reporting.

Required Skills

• Strong understanding of B2B demand generation and outbound acquisition strategies.

• Excellent cold email copywriting, personalization, and sequencing skills.

• Ability to troubleshoot deliverability issues and optimize outbound campaign performance.

• Strong analytical skills and ability to interpret campaign metrics.

• Ability to manage multiple campaigns and priorities independently.

• Proactive, problem-solving mindset with a strong sense of ownership.

• Strong communication skills and ability to collaborate directly with leadership.

• Comfortable working in a fast-paced environment with evolving business priorities.

Nice to Have

• Experience managing Google Ads campaigns and optimizing paid acquisition performance.

• Hands-on experience with HubSpot CRM, marketing workflows, and lead nurturing automation.

• Experience building automated workflows using n8n, Make, Zapier, or similar platforms.

• Practical experience using AI tools for prospecting, personalization, campaign optimization, or workflow automation.

• Experience developing AI agents or integrating AI-powered tools into marketing operations.

• Familiarity with SEO, content marketing, and other organic acquisition channels.

• Experience with physical direct mail campaigns.

• Experience marketing to schools, educational institutions, or public-sector organizations.

• Strong design and creative judgment.

What Success Looks Like

• A scalable outbound email system consistently generates qualified B2B leads and sales opportunities.

• High-volume cold email campaigns maintain healthy deliverability and strong engagement.

• Prospecting efforts consistently reach relevant decision-makers within target organizations.

• Campaign performance improves through structured testing, targeting refinement, and optimization.

• The sales team receives a steady flow of qualified opportunities.

• Lead generation performance is clearly tracked, measured, and communicated.

• New growth opportunities are proactively identified and implemented.

• Marketing processes become more efficient and scalable as the business grows.

Opportunity
The B2B Growth & Outbound Marketing Manager will have the opportunity to take ownership of a critical growth function within a profitable, expanding eCommerce business.
Working directly with the CEO and Head of Operations, this person will help build and scale the company's B2B acquisition engine, with significant autonomy to develop strategies, test new approaches, and implement improvements.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets