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You will build the demand generation engine from scratch, owning MQL targets and marketing-sourced pipeline. You will also define the ideal customer profile, manage marketing channels, and collaborate with founders and sales teams to optimize lead handoff.
Sirius builds AI that helps subscription businesses keep their customers by turning the cancel moment into a retention opportunity. We're backed by a16z speedrun and work with consumer and prosumer subscription companies.
We're hiring a B2B Demand Generation Specialist to build the marketing engine that generates qualified pipeline for our sales team. You'll work directly with our founders and sales reps, and there's no demand gen playbook yet, so you'll be building it.
Build our demand gen engine from scratch and own MQL targets and marketing-sourced pipeline
Launch and scale marketing channels: paid (LinkedIn, Google), ABM campaigns, content and SEO, webinars, events, and partnerships across the subscription ecosystem
Define our ICP and lead scoring with the sales team, and set up a clean MQL-to-sales handoff
Run marketing ops and reporting: attribution, funnel conversion, and cost per MQL by channel
Shape positioning and messaging with the founders, and create the content and assets sales uses in conversations
Run fast experiments, double down on what works, and cut what doesn't
3+ years in B2B SaaS demand generation, with MQL and pipeline targets you've hit
Experience working with a sales team on lead quality, handoff, and MQL-to-SQL conversion
You've built a program from 0 to 1, ideally at an early-stage startup
Hands-on: you run campaigns yourself rather than only managing agencies
Data-driven and scrappy, with a bias for shipping
Bonus: experience marketing to subscription, app, or growth teams
Competitive salary plus equity
A chance to build demand gen from the ground up at a fast-growing startup
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