B2B Account Executive

Tree Traction helps home service companies grow quickly with top-notch direct mail marketing and super effective tracking. We're taking everything that makes online Meta ads great and bringing it to old-school direct mail, something this industry hasn't seen in ages. We're on the lookout for a B2B Account Executive to own the sale from the first strategy call to the signed deal, with tree service owners who decide fast and answer their own phones.

Type: Full-time, W2 employee or 1099 contractor (through March, with a path to W2)

Location: Remote (US) or Optional Hybrid in Lehi, Utah

Schedule: Mon-Fri during US business hours, and you pick up when an owner is ready to sign after hours.

Reports to: our Head of Marketing & Sales.

What you'll do day-to-day

• Run the strategy calls marketing books for you with tree service owners doing $500K+ a year, and close on the call or in the follow-up window. That's about 70% of your pipeline.

• Own every follow-up across call, text, email and voicemail, with a next step on every open deal so none goes quiet.

• Ring the no-shows fast instead of sending a rebooking link.

• Build your own pipeline for bigger deals, the other 30%: expo follow-up and outreach to enterprise tree companies. We've closed $27K/month deals this year.

• Send a short personal video the day before each call to lift show rate, and invent your own ways to engage leads.

• Keep GoHighLevel clean and post a short end-of-day update in Slack. The numbers report themselves.

• Work three expos a year, usually in the Northeast or Florida, about 4 days each, all expenses paid.

• Make the playbook better: scripts, cadences and proposal templates. Good ideas get used the same week.

What success looks like

• By day 30: ramped on our playbook and GoHighLevel, taking calls from week 2, and at 50% of quota with a next step on every deal.

• By day 90: at 100% of quota, closing $75K in new monthly recurring revenue a month, with 3x pipeline coverage and outbound deals you sourced yourself.

• By the end of year one: reliably at or above quota, and the standard the next AEs are measured against.

You're a fit if you have

• Full-cycle closing experience: you've owned deals from the first call to the signed contract, and closed them remotely over video.

• A track record at the top of your team: 90%+ of quota consistently, with numbers you can walk us through.

• Follow-up that closes deals: a deal on a 2 to 4 week cycle you won because of what you did between meetings.

• High-ticket deals of $2K+ a month that you closed yourself.

• 12+ months average tenure in your recent roles.

Nice to have

• Selling to home service or blue-collar owner-operators, like contractors or local service businesses

• Subscription or recurring-revenue sales

• Leading or training other reps

Probably not a fit if

• You've only worked a full calendar of booked calls, and someone else owned the follow-up.

• You've been a BDR, cold caller or account manager without closing new business yourself.

• You've only sold on a salary, with no real commission on the line.

• You want a consistent 40-hour week. When an owner texts at 7pm on a Friday ready to sign, you pick up, and you put in extra hours when you're behind. It's a fast-growing startup with forecasts to 3X in 5 months.

How we work

• Proactive Ownership: you own the next step on every deal and bring stale ones back to life without being asked.

• Relentlessly Resourceful: when marketing is quiet, you fill your own funnel with AI and whatever else it takes.

• Never Satisfied: quota is the floor. You want to know what 133% takes.

• Think First: you plan your week by deal and can name every deal you're close to closing.

• Radically Transparent: you flag a slipping deal or a slow month early, with a plan.

• Win Together: you share what's working so the whole team closes more.

About Tree Traction

• 220+ tree service companies served so far.

• We're the only company in the US that tracks direct mail street by street, with unique phone numbers.

• $6M ARR in 3 years with no outside capital, so no shareholders telling us what to do. Next: more home service niches.

Benefits

• Work while you travel. If you can work while traveling Europe, that's fine by us.

• Health allowance for US employees to spend on the plan you choose

• Monthly wellness benefit

• Home office allowance

• 12 Company Holidays & 3 weeks of paid leave a year

How hiring works

1. Apply.

2. Interview 1: screen with our Head of People.

3. Interview 2: how you work, with our Head of People and our Head of Marketing & Sales.

   • Reference calls for finalists.

4. Interview 3: final, with our Head of Marketing & Sales, our COO and our CEO.

5. Offer.

Everyone gets the same questions, scored the same way. We record interviews so the whole team hears you in your own words. Whenever we make a decision about your application, you'll hear from us within 3 days, yes or no.

Tree Traction is an equal opportunity employer. Need an accommodation to apply or interview? Email hiring@treetraction.com.