Administrative & LinkedIn Lead Generation Specialist

About the Role

We are looking for a highly organised and proactive Administrative & LinkedIn Lead Generation Specialist to provide day-to-day administrative support while helping identify and engage potential business opportunities through LinkedIn.

The ideal candidate is comfortable balancing administrative responsibilities with proactive lead generation and is confident working with online business tools and systems.

Key Responsibilities

CRM Management

• Enter and update lead and contact information in the CRM
• Maintain accurate and complete customer and prospect records
• Add company, contact, position, industry, and other relevant details
• Keep CRM information organised and up to date
• Check records for missing, duplicate, or inaccurate information
• Update lead status, notes, activities, and follow-up information
• Ensure information gathered from LinkedIn and other sources is properly recorded in the CRM

LinkedIn Lead Generation

• Research and identify potential clients and business prospects on LinkedIn
• Build and maintain targeted prospect lists
• Identify relevant decision-makers and key contacts
• Research companies and assess potential leads
• Send professional and personalised LinkedIn connection requests and messages
• Track outreach, responses, and follow-ups
• Maintain accurate lead information in a CRM or spreadsheet
• Follow up with prospects and identify potential opportunities
• Prepare basic lead generation and outreach reports

Requirements

• Previous experience in administration, virtual assistance, lead generation, business development, or a similar role
• Hands-on experience with LinkedIn lead generation or prospecting
• Strong research and online communication skills
• Excellent written and verbal English
• Strong attention to detail and accuracy
• Highly organised and able to manage multiple priorities
• Proactive and comfortable working independently
• Confident using Microsoft 365 and/or Google Workspace
• Comfortable learning and working with different software and online platforms

Experience With These Tools Is Highly Valued

• CRM systems such as HubSpot, Salesforce, Zoho, Pipedrive, GoHighLevel, or similar
• LinkedIn Sales Navigator
• Bookkeeping/accounting software such as Xero, MYOB, or QuickBooks
• ClickUp, Asana, Monday.com, Trello, or similar project management platforms
• Canva and other business productivity tools

CRM and bookkeeping experience is not essential, but candidates with hands-on experience in either area will be highly regarded.

We’d Love to Meet You If You Are

• Organised and detail-oriented
• Proactive and self-motivated
• Confident researching and communicating with potential clients
• Comfortable working with CRM and business systems
• Tech-savvy and quick to learn new tools
• Professional and confident communicating with clients and prospects
• Able to work independently in a remote environment

If you have strong administrative skills, enjoy research and LinkedIn prospecting, and are comfortable working with business systems, we’d love to hear from you.